How much does Deuce Adams make in NIL?
Quarterback · Wisconsin Badgers · Big Ten
Adams is a redshirt sophomore quarterback who transferred to Wisconsin from Louisville. The Austin, Texas, native played at Vandergrift High School and is listed at 6-2 and 207 pounds. He wears No. 8 and is one of several arms competing for backup work behind the top of the Badgers' 2026 depth chart.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
Enter your email to see Deuce's exact estimated figure and the full breakdown. Free.
No spam. Unsubscribe anytime. Privacy.
What is Deuce Adams's NIL value?
As of August 2026, Deuce Adams's estimated NIL value falls between $148K and $231K. Deuce Adams is a quarterback for the Wisconsin Badgers in the Big Ten. Deuce has about 3.4K followers across social media, led by 3.4K on Instagram, a core driver of football NIL value. Deuce's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Wisconsin Badgers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Deuce's social media following
Deuce's public social presence is about ~3.4K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Wisconsin Badgers
Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Deuce, so the value shown here is a modeled estimate. See how NIL valuations work.
Deuce NIL FAQ
How much does Deuce Adams make in NIL?
Deuce Adams's 2026 estimated NIL value falls between $148K and $231K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Deuce's salary or net worth?
No. The figure estimates what Deuce could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Deuce's net worth. The deals an athlete actually signs can differ from any estimate.
Curious about another player? Look one up or estimate any athlete in seconds.
Open the NIL calculatorGet the NIL newsletter
Deal breakdowns, valuation updates and athlete brand tips. Free.
Privacy · No spam, unsubscribe anytime.