How much does Colton Joseph make in NIL?

What is Colton Joseph's NIL value?

As of August 2026, Colton Joseph's estimated NIL value falls between $800K and $1.3M. Colton Joseph is a quarterback for the Wisconsin Badgers in the Big Ten. Colton has about 8.4K followers across social media, led by 8.4K on Instagram, a core driver of football NIL value. Colton's figure is a modeled estimate based on audience, on-field role, market and sport.

Colton's social media following

Colton's public social presence is about ~8.4K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Wisconsin Badgers

Wisconsin is a wealthy athletic department with a quiet NIL market. The Badgers generate top tier Big Ten revenue and fill Camp Randall Stadium, but public information about athlete compensation is unusually thin: a 2026 roster review found a published valuation for just one of the twenty most prominent football players, so nearly all Wisconsin figures are modeled estimates. The program's NIL posture has historically favored retention and roster wide support over headline deals. Under the 2025 House settlement, Wisconsin can pay athletes directly through revenue sharing, capped near 20.5 million dollars across sports in year one and growing annually, with the football program expected to receive the largest share, as at most power conference schools.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Colton, so the value shown here is a modeled estimate. See how NIL valuations work.

Colton NIL FAQ