Arkansas Razorbacks NIL valuations

118 athletes · SEC · estimated ranges as of August 2026

Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.