How much does LaMarcus Hicks II make in NIL?

Defensive Back · Arkansas Razorbacks · SEC

Hicks is a sophomore defensive back listed at 6-2 and 190 pounds. He is from Clarksdale, Mississippi, but played his high school football at Maine West in Illinois. He began his college career at Iowa State before transferring to Arkansas, and he wears No. 27.

ClassRedshirt freshman
Jersey#27
2026 roleRoster depth
HometownClarksdale, Miss.
Estimated 2026 NIL valuation
$17K to $26K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is LaMarcus Hicks II's NIL value?

As of August 2026, LaMarcus Hicks II's estimated NIL value falls between $17K and $26K. LaMarcus Hicks II is a defensive back for the Arkansas Razorbacks in the SEC. LaMarcus's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Back
SchoolArkansas Razorbacks
ConferenceSEC
LevelNCAA Division I (Power conference)

NIL at Arkansas Razorbacks

Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for LaMarcus, so the value shown here is a modeled estimate. See how NIL valuations work.

LaMarcus NIL FAQ

How much does LaMarcus Hicks II make in NIL?

LaMarcus Hicks II's 2026 estimated NIL value falls between $17K and $26K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that LaMarcus's salary or net worth?

No. The figure estimates what LaMarcus could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not LaMarcus's net worth. The deals an athlete actually signs can differ from any estimate.

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