How much does Sutton Smith make in NIL?

What is Sutton Smith's NIL value?

As of August 2026, Sutton Smith's estimated NIL value falls between $120K and $188K. Sutton Smith is a running back for the Arkansas Razorbacks in the SEC. Sutton has about 9.6K followers across social media, led by 9.6K on Instagram, a core driver of football NIL value. Sutton's figure is a modeled estimate based on audience, on-field role, market and sport.

Sutton's social media following

Sutton's public social presence is about ~9.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Arkansas Razorbacks

Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Sutton, so the value shown here is a modeled estimate. See how NIL valuations work.

Sutton NIL FAQ