How much does Caleb Bell make in NIL?

Defensive Lineman · Arkansas Razorbacks · SEC

Bell is a sophomore defensive lineman from Alpharetta, Georgia, who signed with Arkansas out of Milton High School. He redshirted in 2025 but made his college debut in the season opening win over Alabama A&M. As a high school senior he posted 71 tackles with 19.5 for loss and 11.5 sacks, and he helped Milton win the 2023 Class 7A state title. His father, Kendrell Bell, played linebacker at Georgia.

ClassRedshirt freshman
Jersey#90
2026 roleRotation / two-deep candidate
HometownAlpharetta, Ga.
Estimated 2026 NIL valuation
$42K to $65K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Caleb Bell's NIL value?

As of August 2026, Caleb Bell's estimated NIL value falls between $42K and $65K. Caleb Bell is a defensive lineman for the Arkansas Razorbacks in the SEC. Caleb's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Lineman
SchoolArkansas Razorbacks
ConferenceSEC
LevelNCAA Division I (Power conference)

NIL at Arkansas Razorbacks

Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caleb, so the value shown here is a modeled estimate. See how NIL valuations work.

Caleb NIL FAQ

How much does Caleb Bell make in NIL?

Caleb Bell's 2026 estimated NIL value falls between $42K and $65K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Caleb's salary or net worth?

No. The figure estimates what Caleb could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caleb's net worth. The deals an athlete actually signs can differ from any estimate.

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