How much does Maddox Lassiter make in NIL?
Tight End · Arkansas Razorbacks · SEC
Lassiter joined Arkansas as a preferred walk-on from Warren High School and is listed as a senior tight end at 6-3 and 248 pounds. He played quarterback and linebacker in high school, passing for 2,221 yards and 23 touchdowns while rushing for 1,115 yards and 16 scores as a senior and adding 161 tackles on defense. With the Razorbacks he has worked at tight end and H-back.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Maddox Lassiter's NIL value?
As of August 2026, Maddox Lassiter's estimated NIL value falls between $39K and $61K. Maddox Lassiter is a tight end for the Arkansas Razorbacks in the SEC. Maddox's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Arkansas Razorbacks |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Arkansas Razorbacks
Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Maddox, so the value shown here is a modeled estimate. See how NIL valuations work.
Maddox NIL FAQ
How much does Maddox Lassiter make in NIL?
Maddox Lassiter's 2026 estimated NIL value falls between $39K and $61K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Maddox's salary or net worth?
No. The figure estimates what Maddox could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Maddox's net worth. The deals an athlete actually signs can differ from any estimate.
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