How much does Gavin Rush make in NIL?

Punter · Arkansas Razorbacks · SEC

Rush is a sophomore punter from Franklin, Tennessee, who signed with Arkansas as a preferred walk-on in the 2025 class. A Page High School product, he was ranked the nation's fifth-best punter in his class by On3 and turned down scholarship offers from Air Force, Army and Western Kentucky. As a high school senior he punted 18 times for 672 yards with six kicks downed inside the 20 and a long of 78 yards. He is in line to handle punting duties in 2026.

ClassRedshirt freshman
Jersey#37
2026 roleProjected starter
HometownFranklin, Tenn.
Estimated 2026 NIL valuation
$66K to $103K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Gavin Rush's NIL value?

As of August 2026, Gavin Rush's estimated NIL value falls between $66K and $103K. Gavin Rush is a punter for the Arkansas Razorbacks in the SEC. Gavin's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionPunter
SchoolArkansas Razorbacks
ConferenceSEC
LevelNCAA Division I (Power conference)

NIL at Arkansas Razorbacks

Arkansas is the only power-conference program in its state and faces no in-state professional teams competing for sponsorship dollars, which gives Razorback athletes an unusually undivided local market. Its donor-backed collective, Arkansas Edge, has organized much of the third-party NIL activity around the program. Even so, public data is sparse. A 2026 roster review found published valuations for only a handful of the team's most prominent football players, so most figures for Arkansas athletes are modeled estimates rather than reported deals. As an SEC member, Arkansas also participates in direct revenue sharing under the House settlement, subject to the cap of roughly $20.5 million in the first year, with football expected to receive the largest allocation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Gavin, so the value shown here is a modeled estimate. See how NIL valuations work.

Gavin NIL FAQ

How much does Gavin Rush make in NIL?

Gavin Rush's 2026 estimated NIL value falls between $66K and $103K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Gavin's salary or net worth?

No. The figure estimates what Gavin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Gavin's net worth. The deals an athlete actually signs can differ from any estimate.

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