Virginia Cavaliers NIL valuations

120 athletes · ACC · estimated ranges as of August 2026

Virginia's NIL structure runs through Cav Futures, the collective founded in 2023 to organize donor support for Cavaliers athletes, with football and a historically strong basketball program as its main clients. The program's public NIL footprint is small: a 2026 review of the football roster found no published player level valuations, so figures for Virginia athletes are modeled rather than reported. The ACC provides power conference standing and media revenue, and the 2025 House settlement lets the school pay athletes directly, about 20.5 million dollars across sports in year one with the cap rising annually. Reporting around Virginia's recent transfer portal classes described increased roster investment, though the school discloses little about how money is allocated.

AthletePositionClass2026 roleEst. range
Beau PribulaQuarterbackGraduateStar / headline name$1.0M to $1.6M
Fisher CamacEdge RusherSeniorStar / headline name$316K to $494K
Eli HolsteinQuarterbackSeniorProjected starter$312K to $488K
Rico Flores Jr.Wide ReceiverSeniorStar / headline name$300K to $469K
McKale BoleyOffensive LinemanGraduateStar / headline name$288K to $450K
Kam RobinsonLinebackerSeniorStar / headline name$256K to $400K
Da’Shawn MartinWide ReceiverJuniorProjected starter$144K to $225K
Matthew Fobbs-WhiteEdge RusherSeniorProjected starter$140K to $219K
Omillio AgardCornerbackJuniorProjected starter$140K to $219K
Kameron CourtneyWide ReceiverJuniorProjected starter$136K to $213K
Donavon PlattCornerbackGraduateProjected starter$128K to $200K
Jekail MiddlebrookRunning BackSeniorProjected starter$128K to $200K
Maddox MarcellusLinebackerSeniorProjected starter$120K to $188K
Ethan MinterSafetyJuniorProjected starter$120K to $188K
Jason HammondDefensive LinemanSeniorProjected starter$120K to $188K
Anthony BrittonDefensive LinemanSeniorProjected starter$116K to $181K
Peyton LewisRunning BackJuniorProjected starter$112K to $175K
Cole GeerQuarterbackSophomoreRotation / two-deep candidate$112K to $175K
Dakota TwittyTight EndGraduateProjected starter$104K to $163K
Monroe MillsOffensive LinemanGraduateProjected starter$104K to $163K
Noah JoseyOffensive LinemanGraduateProjected starter$104K to $163K
Corey CostnerSafetySophomoreProjected starter$100K to $156K
Brandyn HillmanSafetySeniorProjected starter$100K to $156K
Makilan ThomasOffensive LinemanGraduateProjected starter$100K to $156K
Drake MetcalfOffensive LinemanGraduateProjected starter$96K to $150K
Will BettridgeKickerGraduateProjected starter$58K to $91K
TyLyric ColemanWide ReceiverSeniorRotation / two-deep candidate$57K to $89K
Ezekiel LarryEdge RusherGraduateRotation / two-deep candidate$55K to $86K
Tyson DavisWide ReceiverGraduateRotation / two-deep candidate$54K to $84K
Daniel SparksPunterGraduateProjected starter$54K to $84K
Jacobie HendersonCornerbackGraduateRotation / two-deep candidate$53K to $83K
Zach ChristinatLong SnapperGraduateProjected starter$51K to $80K
Devon BaxterEdge RusherJuniorRotation / two-deep candidate$51K to $80K
Josiah PersingerCornerbackSophomoreRotation / two-deep candidate$49K to $76K
Josiah AbdullahWide ReceiverSophomoreRotation / two-deep candidate$49K to $76K
Kervins ChouteDefensive LinemanGraduateRotation / two-deep candidate$49K to $76K
Noah VaughnRunning BackSeniorRotation / two-deep candidate$47K to $74K
Nnanna AnyanwuEdge RusherGraduateRotation / two-deep candidate$47K to $74K
Sichan JohnDefensive LinemanSophomoreRotation / two-deep candidate$47K to $74K
Jacquon GibsonWide ReceiverGraduateRotation / two-deep candidate$46K to $73K
Dillon Newton-ShortWide ReceiverSophomoreRotation / two-deep candidate$46K to $73K
Jam JacksonCornerbackGraduateRotation / two-deep candidate$46K to $71K
Boone LourdQuarterbackJuniorRoster depth$46K to $71K
Solomon BeebeRunning BackJuniorRotation / two-deep candidate$46K to $71K
Xavier BrownRunning BackGraduateRotation / two-deep candidate$44K to $69K
Darrion Henry-YoungDefensive LinemanGraduateRotation / two-deep candidate$43K to $68K
Noah HartsoeOffensive LinemanGraduateRotation / two-deep candidate$43K to $68K
Lukas UngarTight EndGraduateRotation / two-deep candidate$43K to $68K
Jonathan AllenDefensive LinemanSeniorRotation / two-deep candidate$43K to $68K
Cayden Cook-CashLinebackerJuniorRotation / two-deep candidate$42K to $66K
Grant EllingerOffensive LinemanJuniorRotation / two-deep candidate$42K to $66K
Christian EllisSafetyGraduateRotation / two-deep candidate$42K to $65K
Connor CoxTight EndSeniorRotation / two-deep candidate$42K to $65K
Ely HamrickQuarterbackFreshmanRoster depth$40K to $63K
Landon DanleyLinebackerSeniorRotation / two-deep candidate$40K to $63K
Justin TownsendDefensive LinemanGraduateRotation / two-deep candidate$40K to $63K
Ryan BrubakerOffensive LinemanGraduateRotation / two-deep candidate$40K to $63K
Jon AdairOffensive LinemanSophomoreRotation / two-deep candidate$40K to $63K
Jalen McNairSafetyGraduateRotation / two-deep candidate$40K to $63K
Alex PayneOffensive LinemanSophomoreRotation / two-deep candidate$39K to $61K
Ja'Maric MorrisSafetyGraduateRotation / two-deep candidate$38K to $59K
John RogersTight EndSophomoreRotation / two-deep candidate$38K to $59K
Myles BrownLinebackerJuniorRotation / two-deep candidate$37K to $58K
Ben YorkOffensive LinemanJuniorRotation / two-deep candidate$37K to $58K
Gabe SneedEdge RusherSeniorRoster depth$24K to $38K
Dylan CopeWide ReceiverFreshmanRoster depth$23K to $36K
Patrick CampbellCornerbackGraduateRoster depth$22K to $35K
DaMari CarterWide ReceiverFreshmanRoster depth$22K to $35K
Isaiah RobinsonWide ReceiverSophomoreRoster depth$22K to $35K
Justin RossCornerbackJuniorRoster depth$22K to $34K
Evan WardEdge RusherSophomoreRoster depth$22K to $34K
TeKai KirbyWide ReceiverSeniorRoster depth$21K to $33K
Kevon GrayCornerbackJuniorRoster depth$20K to $31K
Isaiah HarrisCornerbackFreshmanRoster depth$20K to $31K
Xay DavisRunning BackSophomoreRoster depth$20K to $31K
Jayden CovilCornerbackFreshmanRoster depth$20K to $31K
Chase MorrisonDefensive LinemanJuniorRoster depth$20K to $31K
Montino WilliamsSafetySophomoreRoster depth$19K to $30K
Jewett HayesEdge RusherJuniorRoster depth$19K to $30K
Billy KoudelkaEdge RusherJuniorRoster depth$19K to $30K
Keke AdamsSafetyJuniorRoster depth$18K to $29K
Caleb HardyLinebackerSeniorRoster depth$18K to $29K
Justin RoweLinebackerSophomoreRoster depth$18K to $29K
Tyler SimmonsDefensive LinemanJuniorRoster depth$18K to $29K
Dane WleklinskiOffensive LinemanJuniorRoster depth$18K to $29K
Jae’Oyn WilliamsAthleteFreshmanRoster depth$18K to $28K
Jaylen JonesSafetySeniorRoster depth$18K to $28K
Alex DunnDefensive BackFreshmanRoster depth$18K to $28K
Jim Harris Jr.Offensive LinemanSophomoreRoster depth$18K to $28K
Mikey GildeaOffensive LinemanFreshmanRoster depth$18K to $28K
Willem ThurberTight EndSophomoreRoster depth$18K to $28K
Derek UranLinebackerFreshmanRoster depth$17K to $26K
Dallas BrannonLinebackerFreshmanRoster depth$17K to $26K
Isaiah ReeseLinebackerSophomoreRoster depth$17K to $26K
Dane SteeleOffensive LinemanSeniorRoster depth$17K to $26K
Justin ZamesTight EndSophomoreRoster depth$17K to $26K
Bull RichardsonDefensive LinemanFreshmanRoster depth$17K to $26K
Grayson ReidOffensive LinemanSophomoreRoster depth$16K to $24K
Dylan BiehlOffensive LinemanFreshmanRoster depth$16K to $24K
Cole SurberOffensive LinemanSeniorRoster depth$15K to $24K
Luke HatfieldOffensive LinemanFreshmanRoster depth$15K to $23K
Tim HamannKickerFreshmanRoster depth$10K to $16K
Elijah SlibeckPunterSeniorRoster depth$8K to $13K
Wyatt RubinoffLong SnapperJuniorRoster depth$8K to $13K
Triston WardWide ReceiverJuniorRoster depth$8K to $13K
Jack RhodesWide ReceiverFreshmanRoster depth$8K to $13K
Trevor LaddWide ReceiverJuniorRoster depth$8K to $12K
Brand MorganWide ReceiverSophomoreRoster depth$7K to $11K
Gavin JohnsonEdge RusherSophomoreRoster depth$7K to $11K
Lukas SankerSafetySeniorRoster depth$7K to $11K
CJ SpenceAthleteSophomoreRoster depth$7K to $11K
Henry OmohundroTight EndJuniorRoster depth$7K to $11K
Armstrong JonesSafetyJuniorRoster depth$7K to $11K
Jack StevensRunning BackSophomoreRoster depth$6K to $10K
Will RosenOffensive LinemanJuniorRoster depth$6K to $9K
Kevin Chadwick Jr.SafetySeniorRoster depth$6K to $9K
Hayden RollisonTight EndSeniorRoster depth$6K to $9K
Chris MessmoreKickerSeniorRoster depth$4K to $6K
Aidan BellKickerFreshmanRoster depth$4K to $6K
Jacob TannenbaumLong SnapperSophomoreRoster depth$3K to $5K

The exact estimate and breakdown for each athlete are free on their page with an email.