How much does Beau Pribula make in NIL?

What is Beau Pribula's NIL value?

As of August 2026, Beau Pribula's estimated NIL value falls between $1.0M and $1.6M. Beau Pribula is a quarterback for the Virginia Cavaliers in the ACC. Beau's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

NIL at Virginia Cavaliers

Virginia's NIL structure runs through Cav Futures, the collective founded in 2023 to organize donor support for Cavaliers athletes, with football and a historically strong basketball program as its main clients. The program's public NIL footprint is small: a 2026 review of the football roster found no published player level valuations, so figures for Virginia athletes are modeled rather than reported. The ACC provides power conference standing and media revenue, and the 2025 House settlement lets the school pay athletes directly, about 20.5 million dollars across sports in year one with the cap rising annually. Reporting around Virginia's recent transfer portal classes described increased roster investment, though the school discloses little about how money is allocated.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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