How much does Will Bettridge make in NIL?
Kicker · Virginia Cavaliers · ACC
Bettridge is Virginia's returning starting placekicker and the 2025 ACC Tatum Award recipient. He made the 39-yard field goal that forced overtime in the Cavaliers' 46-38 upset of No. 8 Florida State.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Will Bettridge's NIL value?
As of August 2026, Will Bettridge's estimated NIL value falls between $58K and $91K. Will Bettridge is a kicker for the Virginia Cavaliers in the ACC. Will's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Virginia Cavaliers |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Virginia Cavaliers
Virginia's NIL structure runs through Cav Futures, the collective founded in 2023 to organize donor support for Cavaliers athletes, with football and a historically strong basketball program as its main clients. The program's public NIL footprint is small: a 2026 review of the football roster found no published player level valuations, so figures for Virginia athletes are modeled rather than reported. The ACC provides power conference standing and media revenue, and the 2025 House settlement lets the school pay athletes directly, about 20.5 million dollars across sports in year one with the cap rising annually. Reporting around Virginia's recent transfer portal classes described increased roster investment, though the school discloses little about how money is allocated.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Will, so the value shown here is a modeled estimate. See how NIL valuations work.
Will NIL FAQ
How much does Will Bettridge make in NIL?
Will Bettridge's 2026 estimated NIL value falls between $58K and $91K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Will's salary or net worth?
No. The figure estimates what Will could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Will's net worth. The deals an athlete actually signs can differ from any estimate.
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