How much does John Rogers make in NIL?

Tight End · Virginia Cavaliers · ACC

John Rogers is a sophomore tight end from The Plains, Virginia, who appeared in all 14 games in 2025 as a reserve tight end and special teams contributor. He caught nine passes for 101 yards, including his first career touchdown against William and Mary, and had a career long 26-yard reception in the overtime win at Louisville. A three star recruit from Episcopal, he was rated the No. 35 tight end nationally.

ClassSophomore
Jersey#89
2026 roleRotation / two-deep candidate
HometownThe Plains, Va.
Estimated 2026 NIL valuation
$38K to $59K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is John Rogers's NIL value?

As of August 2026, John Rogers's estimated NIL value falls between $38K and $59K. John Rogers is a tight end for the Virginia Cavaliers in the ACC. John's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionTight End
SchoolVirginia Cavaliers
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at Virginia Cavaliers

Virginia's NIL structure runs through Cav Futures, the collective founded in 2023 to organize donor support for Cavaliers athletes, with football and a historically strong basketball program as its main clients. The program's public NIL footprint is small: a 2026 review of the football roster found no published player level valuations, so figures for Virginia athletes are modeled rather than reported. The ACC provides power conference standing and media revenue, and the 2025 House settlement lets the school pay athletes directly, about 20.5 million dollars across sports in year one with the cap rising annually. Reporting around Virginia's recent transfer portal classes described increased roster investment, though the school discloses little about how money is allocated.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for John, so the value shown here is a modeled estimate. See how NIL valuations work.

John NIL FAQ

How much does John Rogers make in NIL?

John Rogers's 2026 estimated NIL value falls between $38K and $59K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that John's salary or net worth?

No. The figure estimates what John could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not John's net worth. The deals an athlete actually signs can differ from any estimate.

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