How much does Cole Geer make in NIL?
Quarterback · Virginia Cavaliers · ACC
Cole Geer is a sophomore quarterback from Griswold, Connecticut, who prepped at Deerfield Academy in Massachusetts. He signed with Virginia as a four star recruit and was rated the top quarterback in Massachusetts, earning All-Northeast Prep second team honors as a junior after leading Deerfield to a 7-3 record and a Danny Smith Bowl win. Geer is working behind the veterans on the Cavaliers' 2026 depth chart and is majoring in media studies.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cole Geer's NIL value?
As of August 2026, Cole Geer's estimated NIL value falls between $112K and $175K. Cole Geer is a quarterback for the Virginia Cavaliers in the ACC. Cole has about 3.8K followers across social media, led by 3.8K on Instagram, a core driver of football NIL value. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Virginia Cavaliers |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Cole's social media following
Cole's public social presence is about ~3.8K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Virginia Cavaliers
Virginia's NIL structure runs through Cav Futures, the collective founded in 2023 to organize donor support for Cavaliers athletes, with football and a historically strong basketball program as its main clients. The program's public NIL footprint is small: a 2026 review of the football roster found no published player level valuations, so figures for Virginia athletes are modeled rather than reported. The ACC provides power conference standing and media revenue, and the 2025 House settlement lets the school pay athletes directly, about 20.5 million dollars across sports in year one with the cap rising annually. Reporting around Virginia's recent transfer portal classes described increased roster investment, though the school discloses little about how money is allocated.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.
Cole NIL FAQ
How much does Cole Geer make in NIL?
Cole Geer's 2026 estimated NIL value falls between $112K and $175K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cole's salary or net worth?
No. The figure estimates what Cole could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cole's net worth. The deals an athlete actually signs can differ from any estimate.
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