Purdue Boilermakers NIL valuations
120 athletes · Big Ten · estimated ranges as of August 2026
Purdue's NIL market tilts toward basketball more than most Big Ten schools, a reflection of recent success that includes a run to the 2024 national championship game, and the Boilermaker Alliance collective raises money for athletes across sports. Football NIL spending is mid-tier for the conference, and relatively few Purdue football players show up in national valuation rankings, so estimates fill the gap. Like every Big Ten member, Purdue can now pay athletes directly under the House settlement, with the departmentwide cap starting near $20.5 million in 2025 and increasing each year, and conference media revenue makes meaningful funding realistic. West Lafayette is a small market, so alumni networks in Indianapolis and Chicago carry much of the endorsement weight.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Braden Smith | Point Guard | $1.4M to $2.1M | ||
| Ryan Browne | Quarterback | Junior | Star / headline name | $1.2M to $1.8M |
| Joey Tanona | Offensive Lineman | Senior | Star / headline name | $669K to $1.0M |
| Bisi Owens | Wide Receiver | Senior | Projected starter | $602K to $941K |
| CJ Madden | Edge Rusher | Senior | Projected starter | $592K to $924K |
| Asaad Waseem | Wide Receiver | Junior | Projected starter | $552K to $862K |
| Jaden Mangham | Safety | Senior | Projected starter | $498K to $779K |
| Ian Jeffries | Defensive Lineman | Junior | Projected starter | $456K to $713K |
| Xavier Townsend | Wide Receiver | Senior | Projected starter | $444K to $694K |
| Elo Modozie | Edge Rusher | Senior | Projected starter | $300K to $470K |
| Jerrick Gibson | Running Back | Sophomore | Star / headline name | $281K to $439K |
| Rodney Lora | Defensive Lineman | Junior | Projected starter | $132K to $206K |
| Ryan Turner | Cornerback | Senior | Projected starter | $128K to $200K |
| Boaz Stanley | Offensive Lineman | Senior | Projected starter | $116K to $181K |
| Smiley Bradford | Defensive Back | Junior | Projected starter | $112K to $175K |
| Marques Easley | Offensive Lineman | Sophomore | Projected starter | $112K to $175K |
| Mister Clark | Defensive Back | Junior | Projected starter | $108K to $169K |
| George Burhenn | Tight End | Junior | Projected starter | $108K to $169K |
| Evans Chuba | Quarterback | Sophomore | Rotation / two-deep candidate | $104K to $163K |
| Bennett Meredith | Quarterback | Senior | Rotation / two-deep candidate | $104K to $163K |
| Micah Banuelos | Offensive Lineman | Junior | Projected starter | $96K to $150K |
| Fame Ijeboi | Running Back | Sophomore | Projected starter | $88K to $138K |
| Don Saunders | Cornerback | Senior | Projected starter | $78K to $121K |
| Hudauri Hines | Cornerback | Junior | Projected starter | $72K to $113K |
| John Slaughter | Safety | Senior | Projected starter | $69K to $108K |
| Charles Correa | Linebacker | Junior | Projected starter | $63K to $98K |
| Seth Turner | Kicker | Junior | Projected starter | $62K to $96K |
| Corey Smith | Wide Receiver | Junior | Rotation / two-deep candidate | $55K to $86K |
| TJ Lindsey | Defensive Lineman | Sophomore | Projected starter | $54K to $84K |
| Jaylan Hornsby | Wide Receiver | Sophomore | Rotation / two-deep candidate | $54K to $84K |
| Dylan Drennan | Punter | Sophomore | Projected starter | $54K to $84K |
| Breeon Ishmail | Edge Rusher | Junior | Rotation / two-deep candidate | $53K to $83K |
| Keyshawn Burgos | Edge Rusher | Senior | Rotation / two-deep candidate | $51K to $80K |
| Dee Newsome | Cornerback | Junior | Rotation / two-deep candidate | $51K to $80K |
| Jesse Watson | Wide Receiver | Sophomore | Rotation / two-deep candidate | $49K to $76K |
| Chauncey Magwood | Wide Receiver | Senior | Rotation / two-deep candidate | $48K to $75K |
| Trey Smith | Edge Rusher | Junior | Rotation / two-deep candidate | $48K to $75K |
| Luca Puccinelli | Tight End | Sophomore | Rotation / two-deep candidate | $47K to $74K |
| Garyt Odom | Quarterback | Redshirt freshman | Roster depth | $46K to $71K |
| De'Nylon Morrissette | Wide Receiver | Senior | Rotation / two-deep candidate | $46K to $71K |
| Wisdom Simms | Defensive Lineman | Senior | Rotation / two-deep candidate | $46K to $71K |
| Anthony Speca | Linebacker | Junior | Rotation / two-deep candidate | $45K to $70K |
| Traveon Wright | Cornerback | Junior | Rotation / two-deep candidate | $45K to $70K |
| Antonio Harris | Running Back | Junior | Rotation / two-deep candidate | $45K to $70K |
| Luke Raab | Long Snapper | Sophomore | Projected starter | $45K to $70K |
| Mason Vicari | Offensive Lineman | Junior | Rotation / two-deep candidate | $44K to $69K |
| Makai Saina | Offensive Lineman | Sophomore | Rotation / two-deep candidate | $44K to $69K |
| Jojo Hayden | Linebacker | Junior | Projected starter | $44K to $68K |
| Kylan Fox | Tight End | Junior | Rotation / two-deep candidate | $42K to $66K |
| Winston Berglund | Safety | Junior | Rotation / two-deep candidate | $42K to $66K |
| Jude McCoskey | Offensive Lineman | Senior | Rotation / two-deep candidate | $42K to $66K |
| Hudson Miller | Linebacker | Senior | Rotation / two-deep candidate | $42K to $65K |
| Ethan Trent | Offensive Lineman | Junior | Rotation / two-deep candidate | $42K to $65K |
| Curt Neal | Defensive Lineman | Senior | Rotation / two-deep candidate | $42K to $65K |
| Corin Berry | Quarterback | Freshman | Roster depth | $41K to $64K |
| Justin Denson Jr. | Safety | Sophomore | Rotation / two-deep candidate | $41K to $64K |
| Tre Moore | Linebacker | Senior | Rotation / two-deep candidate | $39K to $61K |
| Jatavius Shivers | Offensive Lineman | Junior | Rotation / two-deep candidate | $38K to $60K |
| Vi'Naz Cobb | Safety | Sophomore | Rotation / two-deep candidate | $37K to $58K |
| Nuku Mafi | Offensive Lineman | Sophomore | Projected starter | $35K to $55K |
| Jacobo Echeverria Lozano | Kicker | Freshman | Rotation / two-deep candidate | $26K to $41K |
| Jack Weeter | Kicker | Junior | Rotation / two-deep candidate | $25K to $39K |
| Maximilian Carmicle | Edge Rusher | Freshman | Roster depth | $23K to $36K |
| Aiden Solecki | Edge Rusher | Freshman | Roster depth | $23K to $36K |
| Finn Goodman | Edge Rusher | Redshirt freshman | Roster depth | $22K to $35K |
| Sam Goellner | Edge Rusher | Sophomore | Roster depth | $22K to $35K |
| Jojo Johnson | Wide Receiver | Freshman | Roster depth | $22K to $35K |
| Jeremy Lewis | Edge Rusher | Junior | Roster depth | $22K to $34K |
| Katrell Webb | Edge Rusher | Freshman | Roster depth | $22K to $34K |
| Jalil Hall | Wide Receiver | Redshirt freshman | Roster depth | $21K to $33K |
| Tra'Mar Harris | Wide Receiver | Sophomore | Roster depth | $21K to $33K |
| Landon Brooks | Edge Rusher | Redshirt freshman | Roster depth | $20K to $31K |
| Brandon Kinsey | Wide Receiver | Freshman | Roster depth | $20K to $31K |
| Sam Dubwig | Punter | Sophomore | Rotation / two-deep candidate | $20K to $31K |
| Ricky Sampson | Wide Receiver | Junior | Roster depth | $19K to $30K |
| Emoni Smith | Defensive Back | Freshman | Roster depth | $19K to $30K |
| Travis Terrell Jr. | Running Back | Junior | Roster depth | $19K to $30K |
| Maxwell Barbee | Defensive Back | Redshirt freshman | Roster depth | $19K to $30K |
| Izaiah Wright | Running Back | Freshman | Roster depth | $19K to $30K |
| Dax Noles | Defensive Back | Sophomore | Roster depth | $19K to $30K |
| DJ Greene | Defensive Back | Redshirt freshman | Roster depth | $19K to $30K |
| Jon Grimmett | Tight End | Redshirt freshman | Roster depth | $19K to $30K |
| Mason Alnutt | Edge Rusher | Redshirt freshman | Roster depth | $19K to $30K |
| Brayden Sweeney | Linebacker | Freshman | Roster depth | $19K to $30K |
| Jackson Berryman | Tight End | Sophomore | Roster depth | $19K to $30K |
| Donivan Taylor | Cornerback | Redshirt freshman | Roster depth | $19K to $30K |
| Elijah St. John | Defensive Lineman | Senior | Roster depth | $19K to $30K |
| Dana Greenhow | Defensive Back | Freshman | Roster depth | $18K to $29K |
| Kobe Cherry | Defensive Lineman | Freshman | Roster depth | $18K to $29K |
| Jaxon Ott | Linebacker | Redshirt freshman | Roster depth | $18K to $29K |
| James Williams Jr. | Offensive Lineman | Freshman | Roster depth | $18K to $29K |
| Luke Shorter | Tight End | Redshirt freshman | Roster depth | $18K to $29K |
| Raderrion Daniels | Defensive Back | Freshman | Roster depth | $18K to $28K |
| Rico Schrieber | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Luke Klare | Tight End | Sophomore | Roster depth | $18K to $28K |
| Drake Carlson | Defensive Lineman | Junior | Roster depth | $18K to $28K |
| Ar'Mari Towns | Tight End | Freshman | Roster depth | $17K to $26K |
| Ta'Vari Hampton | Defensive Back | Sophomore | Roster depth | $17K to $26K |
| D'Mon Marable | Defensive Back | Junior | Roster depth | $17K to $26K |
| Marc Nave Jr. | Offensive Lineman | Sophomore | Roster depth | $17K to $26K |
| Josiah Hope | Defensive Lineman | Freshman | Roster depth | $17K to $26K |
| Parker Meese | Linebacker | Redshirt freshman | Roster depth | $16K to $25K |
| Terrell Berryhill Jr. | Offensive Lineman | Freshman | Roster depth | $16K to $25K |
| Cooper McCutchan | Tight End | Freshman | Roster depth | $16K to $25K |
| Max Parrott | Offensive Lineman | Sophomore | Roster depth | $15K to $24K |
| Andrew Adkison | Wide Receiver | Junior | Roster depth | $8K to $13K |
| Nolan Buckman | Wide Receiver | Junior | Roster depth | $8K to $13K |
| Quinn Rosenkranz | Wide Receiver | Redshirt freshman | Roster depth | $8K to $12K |
| Jett Goldsberry | Defensive Back | Freshman | Roster depth | $7K to $11K |
| Carter Holsworth | Running Back | Sophomore | Roster depth | $7K to $11K |
| Kaleb Richmond | Defensive Back | Junior | Roster depth | $7K to $11K |
| Isaiah Needam | Defensive Back | Sophomore | Roster depth | $7K to $11K |
| Rocco Daly | Offensive Lineman | Sophomore | Roster depth | $6K to $10K |
| Tom Ewing | Offensive Lineman | Junior | Roster depth | $6K to $10K |
| Jordan Cree | Defensive Lineman | Senior | Roster depth | $6K to $10K |
| Zyntreacs Otey | Defensive Back | Redshirt freshman | Roster depth | $6K to $9K |
| Hayden Timosciek | Offensive Lineman | Senior | Roster depth | $6K to $9K |
| Owen Davis | Linebacker | Junior | Roster depth | $6K to $9K |
| Brock Brownfield | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Sankeerth Veluri | Offensive Lineman | Redshirt freshman | Roster depth | $6K to $9K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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