How much does Smiley Bradford make in NIL?
Defensive Back · Purdue Boilermakers · Big Ten
Bradford is Purdue's returning nickel back, posting 30 tackles, five tackles for loss and an interception across 12 games in 2025.
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What is Smiley Bradford's NIL value?
Smiley Bradford is a defensive back for the Purdue Boilermakers in the Big Ten. Smiley has about 3.5K followers across social media, led by 3.1K on Instagram, a core driver of football NIL value. Smiley's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Defensive Back |
| School | Purdue Boilermakers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Smiley's social media following
| Platform | Followers (approx.) |
|---|---|
| ~3.1K | |
| TikTok | ~432 |
That's about 3.5K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Ryan Puglisi (Quarterback, Georgia Bulldogs)
- Trovon Baugh (Offensive Lineman, Texas A&M Aggies)
- Cole Sullivan (Linebacker, Oklahoma Sooners)
- Jamir Conn (Safety, Nebraska Cornhuskers)
Smiley NIL FAQ
How much does Smiley Bradford make in NIL?
Smiley Bradford's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Smiley Bradford's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Smiley has about 3.5K followers across social media.
What team does Smiley Bradford play for?
Smiley Bradford plays defensive back for the Purdue Boilermakers in the Big Ten.
Does Smiley Bradford have NIL deals?
The number shown is an estimate of Smiley's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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