How much does Smiley Bradford make in NIL?

What is Smiley Bradford's NIL value?

As of August 2026, Smiley Bradford's estimated NIL value falls between $112K and $175K. Smiley Bradford is a defensive back for the Purdue Boilermakers in the Big Ten. Smiley has about 3.5K followers across social media, led by 3.1K on Instagram, a core driver of football NIL value. Smiley's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Defensive Back
School	Purdue Boilermakers
Conference	Big Ten
Level	NCAA Division I (Power conference)

Smiley's social media following

Platform	Followers (approx.)
Instagram	~3.1K
TikTok	~432

Follower figures are approximate, as of August 2026.

NIL at Purdue Boilermakers

Purdue's NIL market tilts toward basketball more than most Big Ten schools, a reflection of recent success that includes a run to the 2024 national championship game, and the Boilermaker Alliance collective raises money for athletes across sports. Football NIL spending is mid-tier for the conference, and relatively few Purdue football players show up in national valuation rankings, so estimates fill the gap. Like every Big Ten member, Purdue can now pay athletes directly under the House settlement, with the departmentwide cap starting near $20.5 million in 2025 and increasing each year, and conference media revenue makes meaningful funding realistic. West Lafayette is a small market, so alumni networks in Indianapolis and Chicago carry much of the endorsement weight.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Smiley, so the value shown here is a modeled estimate. See how NIL valuations work.

Smiley NIL FAQ