How much does Rodney Lora make in NIL?
Defensive Lineman · Purdue Boilermakers · Big Ten
Lora is a junior defensive lineman from North Arlington, N.J., who prepped at Woodberry Forest, where he was a three-star prospect ranked among the top defensive tackles nationally and earned VISAA Division I first team all-state honors. He began his college career at North Carolina before playing 12 games at UCF in 2025, recording 22 tackles, 3.5 tackles for loss, a sack and a fumble recovery. Listed at 6-3 and 302 pounds in No. 94, he projects as a rotational starter inside.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Rodney Lora's NIL value?
As of August 2026, Rodney Lora's estimated NIL value falls between $132K and $206K. Rodney Lora is a defensive lineman for the Purdue Boilermakers in the Big Ten. Rodney has about 2.5K followers across social media, led by 2.5K on Instagram, a core driver of football NIL value. Rodney's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Purdue Boilermakers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Rodney's social media following
Rodney's public social presence is about ~2.5K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Purdue Boilermakers
Purdue's NIL market tilts toward basketball more than most Big Ten schools, a reflection of recent success that includes a run to the 2024 national championship game, and the Boilermaker Alliance collective raises money for athletes across sports. Football NIL spending is mid-tier for the conference, and relatively few Purdue football players show up in national valuation rankings, so estimates fill the gap. Like every Big Ten member, Purdue can now pay athletes directly under the House settlement, with the departmentwide cap starting near $20.5 million in 2025 and increasing each year, and conference media revenue makes meaningful funding realistic. West Lafayette is a small market, so alumni networks in Indianapolis and Chicago carry much of the endorsement weight.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Rodney, so the value shown here is a modeled estimate. See how NIL valuations work.
Rodney NIL FAQ
How much does Rodney Lora make in NIL?
Rodney Lora's 2026 estimated NIL value falls between $132K and $206K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Rodney's salary or net worth?
No. The figure estimates what Rodney could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Rodney's net worth. The deals an athlete actually signs can differ from any estimate.
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