How much does Justin Denson Jr. make in NIL?
Safety · Purdue Boilermakers · Big Ten
Denson is a sophomore defensive back from Providence, Rhode Island, who transferred to Purdue from Michigan State. He appeared in 11 games over two seasons with the Spartans and recorded 15 tackles, playing just three games in 2025 to preserve a redshirt. Listed at 6-2, he drew attention for his performance in Purdue's spring game and has three seasons of eligibility remaining.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Justin Denson Jr.'s NIL value?
As of August 2026, Justin Denson Jr.'s estimated NIL value falls between $41K and $64K. Justin Denson Jr. is a safety for the Purdue Boilermakers in the Big Ten. Justin's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Purdue Boilermakers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Purdue Boilermakers
Purdue's NIL market tilts toward basketball more than most Big Ten schools, a reflection of recent success that includes a run to the 2024 national championship game, and the Boilermaker Alliance collective raises money for athletes across sports. Football NIL spending is mid-tier for the conference, and relatively few Purdue football players show up in national valuation rankings, so estimates fill the gap. Like every Big Ten member, Purdue can now pay athletes directly under the House settlement, with the departmentwide cap starting near $20.5 million in 2025 and increasing each year, and conference media revenue makes meaningful funding realistic. West Lafayette is a small market, so alumni networks in Indianapolis and Chicago carry much of the endorsement weight.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Justin, so the value shown here is a modeled estimate. See how NIL valuations work.
Justin NIL FAQ
How much does Justin Denson Jr. make in NIL?
Justin Denson Jr.'s 2026 estimated NIL value falls between $41K and $64K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Justin's salary or net worth?
No. The figure estimates what Justin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Justin's net worth. The deals an athlete actually signs can differ from any estimate.
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