How much does Braden Smith make in NIL?

What is Braden Smith's NIL value?

As of August 2026, Braden Smith's estimated NIL value falls between $1.4M and $2.1M. Braden Smith is a point guard for the Purdue Boilermakers in the Big Ten. Braden has about 64K followers across social media, led by 64K on Instagram, a core driver of men's basketball NIL value. Braden's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Braden's social media following

Braden's public social presence is about ~64K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Purdue Boilermakers

Purdue's NIL market tilts toward basketball more than most Big Ten schools, a reflection of recent success that includes a run to the 2024 national championship game, and the Boilermaker Alliance collective raises money for athletes across sports. Football NIL spending is mid-tier for the conference, and relatively few Purdue football players show up in national valuation rankings, so estimates fill the gap. Like every Big Ten member, Purdue can now pay athletes directly under the House settlement, with the departmentwide cap starting near $20.5 million in 2025 and increasing each year, and conference media revenue makes meaningful funding realistic. West Lafayette is a small market, so alumni networks in Indianapolis and Chicago carry much of the endorsement weight.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Braden NIL FAQ