Auburn Tigers NIL valuations

116 athletes · SEC · estimated ranges as of August 2026

Auburn operates in the SEC with major NIL commitments in both football and men's basketball, an unusual dual emphasis among Southern football schools. Its primary donor collective has been On To Victory, and the program's passionate statewide fanbase supports a deal market larger than the Auburn-Opelika area alone would suggest. With the House settlement in effect since 2025, the athletic department can pay athletes directly up to a cap that started near $20.5 million and rises each year, while outside endorsements continue separately. Football commands the biggest valuations on campus, but basketball's sustained national success has kept its roster well funded too. Individual Auburn deal terms are rarely made public, so most published figures are estimates.

AthletePositionClass2026 roleEst. range
Byrum BrownQuarterbackSeniorStar / headline name$2.4M to $3.8M
Tahaad PettifordGuard$1.7M to $2.6M
Da'Shawn WomackEdge RusherSeniorStar / headline name$861K to $1.3M
Jo SimmonsOffensive LinemanSeniorProjected starter$810K to $1.3M
Xavier AtkinsLinebackerJuniorStar / headline name$800K to $1.3M
Keshaun SingletonWide ReceiverJuniorProjected starter$779K to $1.2M
Chas NimrodWide ReceiverSeniorProjected starter$704K to $1.1M
Jeremiah KogerWide ReceiverSophomoreProjected starter$585K to $913K
Jared SmithEdge RusherSophomoreProjected starter$558K to $872K
Chris MurrayEdge RusherSeniorProjected starter$540K to $844K
Cody SiglerDefensive LinemanSeniorProjected starter$520K to $813K
Jeremiah CobbRunning BackSeniorProjected starter$520K to $813K
Andre Jordan Jr.CornerbackSeniorProjected starter$507K to $792K
Rayshawn PleasantCornerbackSeniorProjected starter$484K to $756K
Kaleb HarrisSafetyJuniorProjected starter$475K to $743K
Eric WintersSafetySophomoreProjected starter$432K to $674K
AnQuon FegansSafetySophomoreProjected starter$400K to $625K
Alvin HendersonRunning BackSophomoreStar / headline name$384K to $600K
Jake JohnsonTight EndSeniorProjected starter$350K to $547K
Jonathan EcholsTight EndSophomoreProjected starter$144K to $225K
Chris RembertSecond Baseman$140K to $219K
Cole BestOffensive LinemanSeniorProjected starter$132K to $206K
Dallas Walker IVDefensive LinemanSeniorProjected starter$132K to $206K
Alex McPhersonKickerSeniorProjected starter$129K to $202K
Sylvester Smith-ReedSafetySeniorProjected starter$124K to $194K
Stanton RamilOffensive LinemanJuniorProjected starter$124K to $194K
Jacoby MathewsSafetySeniorRotation / two-deep candidate$122K to $190K
Elijah MelendezLinebackerSophomoreProjected starter$116K to $181K
Tristan Ti'aQuarterbackSophomoreRotation / two-deep candidate$116K to $181K
Cole SkinnerOffensive LinemanSeniorProjected starter$116K to $181K
Deryc PlazzOffensive LinemanSophomoreProjected starter$116K to $181K
Hudson KaakPunterSeniorProjected starter$67K to $105K
Nate JohnsonEdge RusherSeniorRotation / two-deep candidate$66K to $103K
DeShawn SpencerWide ReceiverFreshmanRotation / two-deep candidate$65K to $101K
Brian Williams Jr.Wide ReceiverFreshmanRotation / two-deep candidate$63K to $99K
Jaquez WilkesEdge RusherFreshmanRotation / two-deep candidate$63K to $99K
Bryson WashingtonRunning BackJuniorRotation / two-deep candidate$61K to $95K
Darrion SmithEdge RusherSophomoreRotation / two-deep candidate$59K to $93K
Hudson PowellLong SnapperSeniorProjected starter$59K to $93K
Gavin JenkinsCornerbackSophomoreRotation / two-deep candidate$58K to $91K
Omar Mabson IIRunning BackSophomoreRotation / two-deep candidate$58K to $91K
Bryce CainWide ReceiverSophomoreRotation / two-deep candidate$58K to $90K
Jake MarcianoPitcher$56K to $88K
Jourdin CrawfordDefensive LinemanSophomoreRotation / two-deep candidate$56K to $88K
J.J. FaulkEdge RusherSophomoreRotation / two-deep candidate$56K to $88K
Xavier NewsomTight EndSophomoreRotation / two-deep candidate$55K to $86K
Blake WoodbyCornerbackSophomoreRotation / two-deep candidate$55K to $86K
Christian NeptuneWide ReceiverSophomoreRotation / two-deep candidate$54K to $85K
Walter Mathis Jr.Defensive LinemanSophomoreRotation / two-deep candidate$54K to $85K
Fred Gaskin IIISafetyJuniorRotation / two-deep candidate$54K to $85K
Shamar ArnouxCornerbackSophomoreRotation / two-deep candidate$53K to $83K
Kamari ToddCornerbackSophomoreRotation / two-deep candidate$53K to $83K
Michael Matthews-CantyLinebackerJuniorRotation / two-deep candidate$52K to $81K
Tai BusterOffensive LinemanSophomoreRotation / two-deep candidate$51K to $80K
Saint FarriorDefensive LinemanJuniorRotation / two-deep candidate$50K to $79K
Jacob StrandOffensive LinemanSeniorRotation / two-deep candidate$50K to $79K
Malik AutryDefensive LinemanSophomoreRotation / two-deep candidate$49K to $76K
Kail EllisOffensive LinemanSophomoreRotation / two-deep candidate$49K to $76K
Jacobe' WardOffensive LinemanSophomoreRotation / two-deep candidate$48K to $75K
Bryce DeasLinebackerSophomoreRotation / two-deep candidate$47K to $74K
Rhys BrushQuarterbackFreshmanRoster depth$47K to $74K
Champ AnthonySafetySeniorRotation / two-deep candidate$46K to $73K
Locklan HewlettQuarterbackSophomoreRoster depth$46K to $73K
Arlis BoardinghamTight EndSeniorRotation / two-deep candidate$45K to $70K
De'marcus RiddickLinebackerJuniorRotation / two-deep candidate$44K to $69K
Jack LeyrerOffensive LinemanSeniorRotation / two-deep candidate$44K to $69K
Wilson ZiererOffensive LinemanFreshmanRotation / two-deep candidate$43K to $68K
Connor GibbsKickerSeniorRotation / two-deep candidate$31K to $49K
Brady MarcheseWide ReceiverFreshmanRoster depth$27K to $43K
Kory PettigrewWide ReceiverSophomoreRoster depth$26K to $41K
Scrap RichardsonCornerbackSophomoreRoster depth$25K to $39K
Devin WilliamsCornerbackSophomoreRoster depth$25K to $39K
Sam TurnerWide ReceiverSophomoreRoster depth$23K to $36K
Shadrick Toodle Jr.SafetyJuniorRoster depth$23K to $36K
Joe PhillipsEdge RusherSophomoreRoster depth$23K to $36K
Chris WellsEdge RusherFreshmanRoster depth$23K to $36K
Corey WellsDefensive LinemanFreshmanRoster depth$23K to $36K
DJ Broughton Jr.Tight EndFreshmanRoster depth$22K to $35K
Will UptonWide ReceiverJuniorRoster depth$22K to $35K
Nykahi DavenportRunning BackSophomoreRoster depth$22K to $35K
Cade CarlsonSafetySophomoreRoster depth$22K to $35K
Hunter OusleyTight EndSophomoreRoster depth$22K to $35K
Tae MeadowsRunning BackSeniorRoster depth$22K to $34K
Adam Balogoun-AliLinebackerFreshmanRoster depth$22K to $34K
Mykall Lundy-FosterOffensive LinemanFreshmanRoster depth$22K to $34K
Ryan GheaTight EndSophomoreRoster depth$21K to $33K
Tavian BranchDefensive LinemanFreshmanRoster depth$21K to $33K
Cade BarnettOffensive LinemanJuniorRoster depth$21K to $33K
Wayne HenrySafetyFreshmanRoster depth$21K to $33K
John ColvinQuarterbackJuniorRoster depth$20K to $31K
John Henry FlattOffensive LinemanSophomoreRoster depth$20K to $31K
Shadarius ToodleLinebackerFreshmanRoster depth$20K to $31K
Parker PritchettOffensive LinemanFreshmanRoster depth$19K to $30K
Kenneth McManus IVOffensive LinemanSophomoreRoster depth$19K to $30K
Damonte TabbSafetyFreshmanRoster depth$19K to $30K
Hunter HerringTight EndSeniorRoster depth$18K to $29K
Mason MathisOffensive LinemanFreshmanRoster depth$18K to $28K
Bear McWhorterOffensive LinemanFreshmanRoster depth$18K to $28K
TJ HedrickOffensive LinemanSophomoreRoster depth$18K to $28K
Will MyersQuarterbackSophomoreRoster depth$17K to $26K
Max BourkePunterFreshmanRoster depth$10K to $16K
Jack EllenburgWide ReceiverFreshmanRoster depth$10K to $15K
Cole GambleRunning BackSophomoreRoster depth$9K to $14K
Jake WhiteWide ReceiverSophomoreRoster depth$9K to $14K
Stuart AndrewsRunning BackFreshmanRoster depth$8K to $13K
Erick SmithWide ReceiverSophomoreRoster depth$8K to $13K
Grey ReebalsCornerbackSophomoreRoster depth$8K to $12K
Coleman GranberryLinebackerJuniorRoster depth$8K to $12K
Harrison ClemmerOffensive LinemanJuniorRoster depth$7K to $11K
Christian BurnetteRunning BackJuniorRoster depth$7K to $11K
William Grier McDuffieLinebackerSophomoreRoster depth$7K to $11K
Antonio MelendezLinebackerJuniorRoster depth$7K to $11K
Charley SchwingerKickerJuniorRoster depth$5K to $8K
John McGuirePunterSophomoreRoster depth$4K to $6K
Benton CanteyLong SnapperSophomoreRoster depth$3K to $5K
Travis WakefieldLong SnapperFreshmanRoster depth$3K to $5K

The exact estimate and breakdown for each athlete are free on their page with an email.