How much does Cole Best make in NIL?
Offensive Lineman · Auburn Tigers · SEC
Best is a senior offensive lineman from Winter Park, Florida who transferred to Auburn from South Florida and projects to compete at center in 2026. He appeared in 39 games with 23 starts for the Bulls at center and left guard, and he started all 13 games in 2025 for an offense that ranked third nationally in total yards per game. That season he earned third-team all-conference honors. Best attended Trinity Prep, where he played both sides of the line as a senior.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cole Best's NIL value?
As of August 2026, Cole Best's estimated NIL value falls between $132K and $206K. Cole Best is a offensive lineman for the Auburn Tigers in the SEC. Cole has about 3.7K followers across social media, led by 3.7K on Instagram, a core driver of football NIL value. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Auburn Tigers |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Cole's social media following
Cole's public social presence is about ~3.7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Auburn Tigers
Auburn operates in the SEC with major NIL commitments in both football and men's basketball, an unusual dual emphasis among Southern football schools. Its primary donor collective has been On To Victory, and the program's passionate statewide fanbase supports a deal market larger than the Auburn-Opelika area alone would suggest. With the House settlement in effect since 2025, the athletic department can pay athletes directly up to a cap that started near $20.5 million and rises each year, while outside endorsements continue separately. Football commands the biggest valuations on campus, but basketball's sustained national success has kept its roster well funded too. Individual Auburn deal terms are rarely made public, so most published figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.
Cole NIL FAQ
How much does Cole Best make in NIL?
Cole Best's 2026 estimated NIL value falls between $132K and $206K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cole's salary or net worth?
No. The figure estimates what Cole could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cole's net worth. The deals an athlete actually signs can differ from any estimate.
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