How much does De'marcus Riddick make in NIL?
Linebacker · Auburn Tigers · SEC
Riddick is a junior linebacker from Clanton, Alabama, and a Chilton County High School product who arrived as a five-star recruit after flipping his commitment from Georgia. He earned SEC all-freshman honors in 2024 with 27 tackles, 5.0 tackles for loss and 3.0 sacks. In 2025 he played 10 games with four starts, adding 13 tackles, a sack and two pass breakups. He returns as an experienced piece of the linebacker rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is De'marcus Riddick's NIL value?
As of August 2026, De'marcus Riddick's estimated NIL value falls between $44K and $69K. De'marcus Riddick is a linebacker for the Auburn Tigers in the SEC. De'marcus has about 11K followers across social media, led by 11K on Instagram, a core driver of football NIL value. De'marcus's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Auburn Tigers |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
De'marcus's social media following
De'marcus's public social presence is about ~11K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Auburn Tigers
Auburn operates in the SEC with major NIL commitments in both football and men's basketball, an unusual dual emphasis among Southern football schools. Its primary donor collective has been On To Victory, and the program's passionate statewide fanbase supports a deal market larger than the Auburn-Opelika area alone would suggest. With the House settlement in effect since 2025, the athletic department can pay athletes directly up to a cap that started near $20.5 million and rises each year, while outside endorsements continue separately. Football commands the biggest valuations on campus, but basketball's sustained national success has kept its roster well funded too. Individual Auburn deal terms are rarely made public, so most published figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for De'marcus, so the value shown here is a modeled estimate. See how NIL valuations work.
De'marcus NIL FAQ
How much does De'marcus Riddick make in NIL?
De'marcus Riddick's 2026 estimated NIL value falls between $44K and $69K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that De'marcus's salary or net worth?
No. The figure estimates what De'marcus could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not De'marcus's net worth. The deals an athlete actually signs can differ from any estimate.
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