How much does Tahaad Pettiford make in NIL?

What is Tahaad Pettiford's NIL value?

As of August 2026, Tahaad Pettiford's estimated NIL value falls between $1.7M and $2.6M. Tahaad Pettiford is a guard for the Auburn Tigers in the SEC. Tahaad has about 355K followers across social media, led by 355K on Instagram, a core driver of men's basketball NIL value. Tahaad's figure is a modeled estimate based on audience, on-field role, market and sport.

Tahaad's social media following

Tahaad's public social presence is about ~355K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Auburn Tigers

Auburn operates in the SEC with major NIL commitments in both football and men's basketball, an unusual dual emphasis among Southern football schools. Its primary donor collective has been On To Victory, and the program's passionate statewide fanbase supports a deal market larger than the Auburn-Opelika area alone would suggest. With the House settlement in effect since 2025, the athletic department can pay athletes directly up to a cap that started near $20.5 million and rises each year, while outside endorsements continue separately. Football commands the biggest valuations on campus, but basketball's sustained national success has kept its roster well funded too. Individual Auburn deal terms are rarely made public, so most published figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tahaad, so the value shown here is a modeled estimate. See how NIL valuations work.

Tahaad NIL FAQ