Arizona Wildcats NIL valuations

104 athletes · Big 12 · estimated ranges as of August 2026

Arizona moved from the Pac-12 to the Big 12 in 2024 and fields both a power-conference football program and one of the sport's traditional men's basketball brands, so its NIL spending has historically tilted toward basketball more than at most football schools. Donor support has flowed through the Friends of Wilbur and Wilma collective, and the Tucson market is modest, so larger deals often come from national rather than local brands. Under the 2025 House settlement, Arizona can share revenue directly with athletes, about $20.5 million across the department in year one and growing annually, split among football, basketball and other sports. Third-party NIL deals remain separate from that cap, and few individual Wildcat figures are publicly disclosed.

AthletePositionClass2026 roleEst. range
Noah FifitaQuarterbackRedshirt seniorStar / headline name$1.6M to $2.5M
Jay'Vion ColeCornerbackRedshirt seniorStar / headline name$308K to $481K
Taye BrownLinebackerSeniorStar / headline name$296K to $463K
Tré SpiveyWide ReceiverRedshirt juniorProjected starter$152K to $238K
Tre SmithEdge RusherSixth-yearProjected starter$148K to $231K
Rodney Gallagher IIIWide ReceiverSeniorProjected starter$148K to $231K
Cooper BlomstromEdge RusherSeniorProjected starter$144K to $225K
Giovanni RichardsonWide ReceiverSophomoreProjected starter$140K to $219K
Kedrick ReescanoRunning BackSeniorProjected starter$136K to $213K
Quincy CraigRunning BackRedshirt seniorProjected starter$132K to $206K
Tyrese BossCornerbackRedshirt sophomoreProjected starter$128K to $200K
Chase KennedyLinebackerRedshirt seniorProjected starter$124K to $194K
Chris HunterWide ReceiverRedshirt seniorProjected starter$124K to $194K
Dwight BootleCornerbackRedshirt juniorProjected starter$124K to $194K
Dominic LolesioEdge RusherRedshirt juniorProjected starter$120K to $188K
Gavin HunterSafetyRedshirt juniorProjected starter$116K to $181K
Zach HenningOffensive LinemanRedshirt juniorProjected starter$116K to $181K
Alexander DoostOffensive LinemanRedshirt juniorProjected starter$116K to $181K
Sawyer AndersonQuarterbackRedshirt freshmanRotation / two-deep candidate$112K to $175K
Everett Roussaw Jr.LinebackerSeniorProjected starter$112K to $175K
Tristan BoundsOffensive LinemanSixth-yearProjected starter$112K to $175K
Mays PeseDefensive LinemanSophomoreProjected starter$108K to $169K
Matthew LadoOffensive LinemanRedshirt sophomoreProjected starter$104K to $163K
Leroy PaluDefensive LinemanSeniorProjected starter$104K to $163K
Daylen AustinSafetyRedshirt juniorProjected starter$100K to $156K
Cole RuskTight EndRedshirt seniorProjected starter$100K to $156K
Malcolm HartzogSafetyRedshirt seniorProjected starter$100K to $156K
Rhino Tapa'atoutaiOffensive LinemanRedshirt juniorProjected starter$100K to $156K
Michael Salgado-MedinaKickerJuniorProjected starter$69K to $108K
Chase RidleyPunterFreshmanProjected starter$57K to $89K
Jordan RossWide ReceiverJuniorRotation / two-deep candidate$52K to $81K
Brandon PhelpsWide ReceiverRedshirt sophomoreRotation / two-deep candidate$50K to $78K
Wesley YarbroughRunning BackSophomoreRotation / two-deep candidate$49K to $76K
Oscar RiosQuarterbackFreshmanRoster depth$47K to $74K
Jabari MannLinebackerRedshirt sophomoreRotation / two-deep candidate$46K to $73K
Isaiah MizellWide ReceiverSophomoreRotation / two-deep candidate$46K to $73K
DJ JordanWide ReceiverSophomoreRotation / two-deep candidate$46K to $71K
Myron RobinsonLinebackerSophomoreRotation / two-deep candidate$46K to $71K
Victory JohnsonEdge RusherRedshirt juniorRotation / two-deep candidate$46K to $71K
Zuri WatsonCornerbackSophomoreRotation / two-deep candidate$45K to $70K
Kevin Moorer Jr.Defensive LinemanJuniorRotation / two-deep candidate$45K to $70K
Antwan RobertsRunning BackRedshirt seniorRotation / two-deep candidate$45K to $70K
Kaisi LafitagaDefensive LinemanFreshmanRotation / two-deep candidate$45K to $70K
Ezra FunaDefensive LinemanRedshirt juniorRotation / two-deep candidate$45K to $70K
Zac SiulepaDefensive LinemanRedshirt juniorRotation / two-deep candidate$45K to $70K
Cam ChapaSafetyJuniorRotation / two-deep candidate$44K to $69K
Julian SavaiinaeaDefensive LinemanRedshirt juniorRotation / two-deep candidate$42K to $66K
Nathan HaleOffensive LinemanRedshirt juniorRotation / two-deep candidate$42K to $66K
Luke HaugoQuarterbackRedshirt freshmanRoster depth$42K to $65K
Coleman PatmonLinebackerSophomoreRotation / two-deep candidate$42K to $65K
Tyler PowellTight EndRedshirt seniorRotation / two-deep candidate$42K to $65K
Keona PeatOffensive LinemanRedshirt juniorRotation / two-deep candidate$41K to $64K
Leviticus Su'aLinebackerRedshirt juniorRotation / two-deep candidate$41K to $64K
Louis AkpaOffensive LinemanRedshirt freshmanRotation / two-deep candidate$40K to $63K
Jake GriffinOffensive LinemanRedshirt juniorRotation / two-deep candidate$40K to $63K
Isaac PerezOffensive LinemanSeniorRotation / two-deep candidate$39K to $61K
Arthur BanTight EndRedshirt sophomoreRotation / two-deep candidate$39K to $61K
Johno PriceSafetyRedshirt juniorRotation / two-deep candidate$38K to $59K
Dominic HangerLinebackerRedshirt juniorRotation / two-deep candidate$38K to $59K
Lee Molette IIISafetySeniorRotation / two-deep candidate$37K to $58K
Grayson StovallOffensive LinemanRedshirt seniorRotation / two-deep candidate$36K to $56K
Ian FrenchKickerFreshmanRotation / two-deep candidate$26K to $41K
Prince WilliamsEdge RusherFreshmanRoster depth$23K to $36K
Jordan McCord IIIWide ReceiverRedshirt sophomoreRoster depth$23K to $36K
Aiden MillerCornerbackRedshirt sophomoreRoster depth$22K to $35K
Porter PattonEdge RusherRedshirt freshmanRoster depth$22K to $35K
Swayde GriffinCornerbackRedshirt freshmanRoster depth$22K to $34K
R.J. MosleyWide ReceiverFreshmanRoster depth$21K to $33K
Carter SchwartzPunterJuniorRotation / two-deep candidate$21K to $33K
Cornelius Warren IIIRunning BackRedshirt freshmanRoster depth$20K to $31K
Caleb SmithWide ReceiverFreshmanRoster depth$20K to $31K
Dash FifitaLinebackerFreshmanRoster depth$19K to $30K
Carter JonesLinebackerRedshirt freshmanRoster depth$19K to $30K
Keytrin HarrisDefensive LinemanFreshmanRoster depth$18K to $29K
Xaier HilerCornerbackFreshmanRoster depth$18K to $29K
Drew NicolsonLong SnapperRedshirt juniorRotation / two-deep candidate$18K to $29K
Manoah FaupusaDefensive LinemanFreshmanRoster depth$18K to $29K
Landon KelseyWide ReceiverRedshirt freshmanRoster depth$18K to $29K
Kellan FordTight EndRedshirt freshmanRoster depth$18K to $29K
Hannibal Navies IISafetyFreshmanRoster depth$18K to $28K
Nela TaliauliLinebackerRedshirt sophomoreRoster depth$18K to $28K
Lachlan TeissierTight EndFreshmanRoster depth$18K to $28K
Sione TohiOffensive LinemanRedshirt freshmanRoster depth$18K to $28K
Shane KingTight EndRedshirt freshmanRoster depth$18K to $28K
Kason BrownSafetyRedshirt freshmanRoster depth$17K to $26K
Jaxon GriffinOffensive LinemanRedshirt freshmanRoster depth$17K to $26K
Malachi JoynerOffensive LinemanFreshmanRoster depth$17K to $26K
Dajon HintonSafetyRedshirt freshmanRoster depth$16K to $25K
Jaden ParkerLinebackerFreshmanRoster depth$16K to $25K
Quinn OlsonSafetyRedshirt sophomoreRoster depth$16K to $25K
Javian GooOffensive LinemanRedshirt freshmanRoster depth$16K to $25K
Henry GabalisTight EndFreshmanRoster depth$16K to $25K
Matai Tagoa'iSafetySophomoreRoster depth$16K to $24K
Justin MoralesOffensive LinemanFreshmanRoster depth$15K to $24K
Khalil SanogoOffensive LinemanFreshmanRoster depth$15K to $24K
Mason BrayQuarterbackRedshirt sophomoreRoster depth$15K to $23K
Christian MadoskiEdge RusherRedshirt juniorRoster depth$8K to $13K
Scotty BrennanWide ReceiverRedshirt freshmanRoster depth$8K to $13K
Anthony WilhiteRunning BackRedshirt seniorRoster depth$7K to $11K
Brandon CraddockLinebackerRedshirt seniorRoster depth$7K to $11K
Tyler MustainTight EndRedshirt juniorRoster depth$7K to $11K
Kingston SpiveyCornerbackFreshmanRoster depth$6K to $10K
James PikeSafetyFreshmanRoster depth$6K to $9K
Jacob BuggieLinebackerRedshirt sophomoreRoster depth$6K to $9K

The exact estimate and breakdown for each athlete are free on their page with an email.