How much does Noah Fifita make in NIL?
Quarterback · Arizona Wildcats · Big 12
Fifita is Arizona's returning starting quarterback and a first-team All-Big 12 pick after throwing for 3,228 yards and 29 touchdowns against six interceptions in 2025. He is the program's all-time passing touchdown leader and enters 2026 within roughly 800 yards of Nick Foles' school passing yardage record.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Noah Fifita's NIL value?
As of August 2026, Noah Fifita's estimated NIL value falls between $1.6M and $2.5M. Noah Fifita is a quarterback for the Arizona Wildcats in the Big 12. Noah has about 25K followers across social media, led by 25K on Instagram, a core driver of football NIL value. Noah's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Arizona Wildcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Noah's social media following
Noah's public social presence is about ~25K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Arizona Wildcats
Arizona moved from the Pac-12 to the Big 12 in 2024 and fields both a power-conference football program and one of the sport's traditional men's basketball brands, so its NIL spending has historically tilted toward basketball more than at most football schools. Donor support has flowed through the Friends of Wilbur and Wilma collective, and the Tucson market is modest, so larger deals often come from national rather than local brands. Under the 2025 House settlement, Arizona can share revenue directly with athletes, about $20.5 million across the department in year one and growing annually, split among football, basketball and other sports. Third-party NIL deals remain separate from that cap, and few individual Wildcat figures are publicly disclosed.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Noah, so the value shown here is a modeled estimate. See how NIL valuations work.
Noah NIL FAQ
How much does Noah Fifita make in NIL?
Noah Fifita's 2026 estimated NIL value falls between $1.6M and $2.5M, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Noah's salary or net worth?
No. The figure estimates what Noah could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Noah's net worth. The deals an athlete actually signs can differ from any estimate.
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