How much does Cole Rusk make in NIL?
Tight End · Arizona Wildcats · Big 12
Rusk is Arizona's projected starting tight end after transferring from Illinois, where he caught 19 passes for 217 yards and a touchdown in 2025. The 6-foot-5 senior was rated among the top 10 tight ends in the 2026 transfer portal.
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What is Cole Rusk's NIL value?
Cole Rusk is a tight end for the Arizona Wildcats in the Big 12. Cole's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Tight End |
| School | Arizona Wildcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
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How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
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Cole NIL FAQ
How much does Cole Rusk make in NIL?
Cole Rusk's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Cole Rusk's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position.
What team does Cole Rusk play for?
Cole Rusk plays tight end for the Arizona Wildcats in the Big 12.
Does Cole Rusk have NIL deals?
The number shown is an estimate of Cole's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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