How much does Cole Rusk make in NIL?
Tight End · Arizona Wildcats · Big 12
Rusk is Arizona's projected starting tight end after transferring from Illinois, where he caught 19 passes for 217 yards and a touchdown in 2025. The 6-foot-5 senior was rated among the top 10 tight ends in the 2026 transfer portal.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cole Rusk's NIL value?
As of August 2026, Cole Rusk's estimated NIL value falls between $100K and $156K. Cole Rusk is a tight end for the Arizona Wildcats in the Big 12. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Arizona Wildcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Arizona Wildcats
Arizona moved from the Pac-12 to the Big 12 in 2024 and fields both a power-conference football program and one of the sport's traditional men's basketball brands, so its NIL spending has historically tilted toward basketball more than at most football schools. Donor support has flowed through the Friends of Wilbur and Wilma collective, and the Tucson market is modest, so larger deals often come from national rather than local brands. Under the 2025 House settlement, Arizona can share revenue directly with athletes, about $20.5 million across the department in year one and growing annually, split among football, basketball and other sports. Third-party NIL deals remain separate from that cap, and few individual Wildcat figures are publicly disclosed.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.
Cole NIL FAQ
How much does Cole Rusk make in NIL?
Cole Rusk's 2026 estimated NIL value falls between $100K and $156K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cole's salary or net worth?
No. The figure estimates what Cole could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cole's net worth. The deals an athlete actually signs can differ from any estimate.
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