How much does Brandon Phelps make in NIL?
Wide Receiver · Arizona Wildcats · Big 12
Phelps is a redshirt sophomore wide receiver from Gilbert, Arizona, who came to the Wildcats out of American Leadership Academy-Gilbert North. He saw his first extended action in 2025, catching six passes for 82 yards and a touchdown. Listed at 6-foot-3, he gives Arizona size on the perimeter and enters 2026 competing for rotation snaps in a receiver room reshaped by portal additions.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Brandon Phelps's NIL value?
As of August 2026, Brandon Phelps's estimated NIL value falls between $50K and $78K. Brandon Phelps is a wide receiver for the Arizona Wildcats in the Big 12. Brandon has about 1.8K followers across social media, led by 1.8K on Instagram, a core driver of football NIL value. Brandon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Arizona Wildcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Brandon's social media following
Brandon's public social presence is about ~1.8K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Arizona Wildcats
Arizona moved from the Pac-12 to the Big 12 in 2024 and fields both a power-conference football program and one of the sport's traditional men's basketball brands, so its NIL spending has historically tilted toward basketball more than at most football schools. Donor support has flowed through the Friends of Wilbur and Wilma collective, and the Tucson market is modest, so larger deals often come from national rather than local brands. Under the 2025 House settlement, Arizona can share revenue directly with athletes, about $20.5 million across the department in year one and growing annually, split among football, basketball and other sports. Third-party NIL deals remain separate from that cap, and few individual Wildcat figures are publicly disclosed.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Brandon, so the value shown here is a modeled estimate. See how NIL valuations work.
Brandon NIL FAQ
How much does Brandon Phelps make in NIL?
Brandon Phelps's 2026 estimated NIL value falls between $50K and $78K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Brandon's salary or net worth?
No. The figure estimates what Brandon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Brandon's net worth. The deals an athlete actually signs can differ from any estimate.
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