How much does Dash Fifita make in NIL?
Linebacker · Arizona Wildcats · Big 12
Fifita is a freshman linebacker from Huntington Beach, California, who prepped at Santa Margarita Catholic. As a senior in 2025 he recorded 101 tackles, 15 tackles for loss and seven sacks while helping Santa Margarita win a CIF Open Division state championship, and he was named CIF Defensive Player of the Year and Trinity League Defensive MVP. He is the brother of Arizona quarterback Noah Fifita.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Dash Fifita's NIL value?
As of August 2026, Dash Fifita's estimated NIL value falls between $19K and $30K. Dash Fifita is a linebacker for the Arizona Wildcats in the Big 12. Dash's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Arizona Wildcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Arizona Wildcats
Arizona moved from the Pac-12 to the Big 12 in 2024 and fields both a power-conference football program and one of the sport's traditional men's basketball brands, so its NIL spending has historically tilted toward basketball more than at most football schools. Donor support has flowed through the Friends of Wilbur and Wilma collective, and the Tucson market is modest, so larger deals often come from national rather than local brands. Under the 2025 House settlement, Arizona can share revenue directly with athletes, about $20.5 million across the department in year one and growing annually, split among football, basketball and other sports. Third-party NIL deals remain separate from that cap, and few individual Wildcat figures are publicly disclosed.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Dash, so the value shown here is a modeled estimate. See how NIL valuations work.
Dash NIL FAQ
How much does Dash Fifita make in NIL?
Dash Fifita's 2026 estimated NIL value falls between $19K and $30K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Dash's salary or net worth?
No. The figure estimates what Dash could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Dash's net worth. The deals an athlete actually signs can differ from any estimate.
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