Michigan State Spartans NIL valuations
97 athletes · Big Ten · estimated ranges as of August 2026
Michigan State holds full Big Ten membership and the media revenue that comes with it, but its football NIL market is smaller than those of the league's headline programs. Very few Spartan players show up in national NIL valuation databases, so most published player figures are estimates built from role and position rather than reported agreements. The program's clearest financial lever is the House settlement: since 2025 the school can share revenue directly with athletes under a cap of roughly $20.5 million in year one that rises each season, a mechanism that does not depend on collective fundraising. Basketball has traditionally been the stronger national brand in East Lansing, which shapes how NIL attention is distributed.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Alessio Milivojevic | Quarterback | Redshirt sophomore | Star / headline name | $756K to $1.2M |
| Chrishon McCray | Wide Receiver | Redshirt senior | Projected starter | $484K to $756K |
| Trent Fraley | Offensive Lineman | Redshirt senior | Projected starter | $484K to $756K |
| Jordan Hall | Linebacker | Senior | Star / headline name | $336K to $525K |
| Dion Crawford | Linebacker | Senior | Projected starter | $322K to $504K |
| KK Smith | Wide Receiver | Redshirt junior | Projected starter | $251K to $393K |
| Nick Sharpe | Offensive Lineman | Sixth-year | Projected starter | $251K to $393K |
| Robert Wright Jr. | Offensive Lineman | Redshirt junior | Projected starter | $251K to $393K |
| Ben Murawski | Offensive Lineman | Redshirt senior | Projected starter | $251K to $393K |
| Cam Edwards | Running Back | Redshirt senior | Star / headline name | $242K to $378K |
| Cam Fancher | Quarterback | Sixth-year | Rotation / two-deep candidate | $242K to $378K |
| Kenny Soares Jr. | Edge Rusher | Redshirt senior | Projected starter | $168K to $262K |
| Fredrick Moore | Wide Receiver | Redshirt junior | Projected starter | $156K to $244K |
| Tre Bell | Cornerback | Redshirt senior | Projected starter | $140K to $219K |
| Eli Coenen | Defensive Lineman | Redshirt junior | Projected starter | $140K to $219K |
| Isaac Smith | Edge Rusher | Sixth-year | Projected starter | $132K to $206K |
| Michael Richard | Safety | Senior | Projected starter | $128K to $200K |
| Charles Brantley | Cornerback | Sixth-year | Projected starter | $128K to $200K |
| Nikai Martinez | Safety | Redshirt senior | Projected starter | $124K to $194K |
| Aveon Grose | Safety | Redshirt senior | Projected starter | $116K to $181K |
| Ben Roberts | Defensive Lineman | Redshirt senior | Projected starter | $116K to $181K |
| Conner Moore | Offensive Lineman | Redshirt senior | Projected starter | $116K to $181K |
| Brennan Parachek | Tight End | Redshirt junior | Projected starter | $112K to $175K |
| Luka Vincic | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Liam Boyd | Kicker | Redshirt senior | Projected starter | $65K to $101K |
| Trey Lisle | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $60K to $94K |
| Anelu Lafaele | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $59K to $93K |
| NiJhay Burt | Cornerback | Redshirt senior | Rotation / two-deep candidate | $58K to $91K |
| Rhys Dakin | Punter | Junior | Projected starter | $58K to $90K |
| Kekai Burnett | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $58K to $90K |
| Keahnist Thompson | Edge Rusher | Redshirt senior | Rotation / two-deep candidate | $56K to $88K |
| Braylon Collier | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $53K to $83K |
| Jaziun Patterson | Running Back | Redshirt senior | Rotation / two-deep candidate | $52K to $81K |
| Leo Hannan | Quarterback | Redshirt freshman | Roster depth | $52K to $81K |
| Marvis Parrish | Running Back | Sophomore | Rotation / two-deep candidate | $52K to $81K |
| Tyran Chappell | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $52K to $81K |
| Carlos Hazelwood | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $52K to $81K |
| Dorian Davis | Cornerback | Redshirt senior | Rotation / two-deep candidate | $52K to $81K |
| Charles Taplin | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $51K to $80K |
| Bryson Williams | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $51K to $80K |
| Kayd Coffman | Quarterback | Freshman | Roster depth | $50K to $79K |
| Kai Rios | Tight End | Redshirt senior | Rotation / two-deep candidate | $50K to $79K |
| Devin Vaught | Safety | Redshirt junior | Rotation / two-deep candidate | $50K to $78K |
| Andrew Brinson IV | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $50K to $78K |
| Rodney Bullard Jr. | Wide Receiver | Senior | Rotation / two-deep candidate | $49K to $76K |
| Brandon Tullis | Running Back | Junior | Rotation / two-deep candidate | $49K to $76K |
| Rakeem Johnson | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $48K to $75K |
| Nick Duzansky | Long Snapper | Redshirt junior | Projected starter | $48K to $75K |
| Rustin Young | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $47K to $74K |
| Cam Stodghill | Linebacker | Senior | Rotation / two-deep candidate | $46K to $71K |
| Brady Pretzlaff | Linebacker | Redshirt sophomore | Rotation / two-deep candidate | $46K to $71K |
| Trevaughn Martinez | Safety | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Kenneth Williams | Running Back | Redshirt junior | Rotation / two-deep candidate | $45K to $70K |
| Khalil Majeed | Safety | Sixth-year | Rotation / two-deep candidate | $45K to $70K |
| Mikeshun Beeler | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $44K to $69K |
| Derrick Simmons | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $44K to $69K |
| Carson Gulker | Tight End | Sixth-year | Rotation / two-deep candidate | $42K to $65K |
| Caleb Wheatland | Linebacker | Redshirt senior | Rotation / two-deep candidate | $42K to $65K |
| Jay Coyne | Fullback | Redshirt senior | Rotation / two-deep candidate | $35K to $55K |
| Alex Weeks | Punter | Redshirt freshman | Rotation / two-deep candidate | $26K to $40K |
| Zach Washington | Wide Receiver | Freshman | Roster depth | $25K to $39K |
| Colin Charles | Wide Receiver | Freshman | Roster depth | $24K to $38K |
| Keshawn Williams | Cornerback | Redshirt sophomore | Roster depth | $22K to $35K |
| Darrin Jones Jr. | Running Back | Redshirt freshman | Roster depth | $22K to $34K |
| Hudson Aultman | Defensive Lineman | Freshman | Roster depth | $22K to $34K |
| Rai'Shawn Elmore | Wide Receiver | Freshman | Roster depth | $22K to $34K |
| Cal Thrush | Edge Rusher | Redshirt freshman | Roster depth | $22K to $34K |
| Jeremiah Favorite | Cornerback | Freshman | Roster depth | $21K to $33K |
| Jace Clarizio | Running Back | Redshirt freshman | Roster depth | $21K to $33K |
| Deuce Edwards | Safety | Redshirt freshman | Roster depth | $21K to $33K |
| Jaxson Wilson | Edge Rusher | Redshirt junior | Roster depth | $21K to $33K |
| Caleb Gash | Safety | Redshirt junior | Roster depth | $20K to $31K |
| Zion Gist | Running Back | Redshirt freshman | Roster depth | $20K to $31K |
| Truth Umenyiora | Cornerback | Freshman | Roster depth | $20K to $31K |
| Andrew Dennis | Offensive Lineman | Redshirt sophomore | Roster depth | $20K to $31K |
| Joe Caudill | Tight End | Freshman | Roster depth | $20K to $31K |
| Jonathan Granby | Safety | Freshman | Roster depth | $19K to $30K |
| KJ Deriso | Cornerback | Freshman | Roster depth | $19K to $30K |
| Antonio Johnson | Offensive Lineman | Redshirt freshman | Roster depth | $19K to $30K |
| Adam Shaw | Linebacker | Freshman | Roster depth | $18K to $29K |
| Brayden Thomas | Safety | Freshman | Roster depth | $18K to $29K |
| Evan Young | Safety | Sophomore | Roster depth | $18K to $28K |
| Eliyjah Caldwell | Safety | Freshman | Roster depth | $18K to $28K |
| Leonard Ah You | Linebacker | Redshirt freshman | Roster depth | $18K to $28K |
| DeJae White | Linebacker | Redshirt freshman | Roster depth | $18K to $28K |
| Eli Bickel | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Eddie Whiting | Tight End | Freshman | Roster depth | $18K to $28K |
| Jayden Savoury | Tight End | Redshirt freshman | Roster depth | $17K to $26K |
| DiMari Malone | Linebacker | Redshirt freshman | Roster depth | $17K to $26K |
| Drew Nichols | Offensive Lineman | Redshirt freshman | Roster depth | $17K to $26K |
| Atticus Carridine | Wide Receiver | Redshirt junior | Roster depth | $9K to $14K |
| Jack Yanachik | Wide Receiver | Redshirt junior | Roster depth | $8K to $13K |
| Luke DeJager | Edge Rusher | Redshirt sophomore | Roster depth | $8K to $13K |
| Nick Hardy | Wide Receiver | Redshirt freshman | Roster depth | $8K to $12K |
| Jaxon McCaig | Running Back | Redshirt sophomore | Roster depth | $7K to $11K |
| Charlie Baker | Tight End | Redshirt sophomore | Roster depth | $7K to $11K |
| Chris Piwowarczyk | Linebacker | Redshirt sophomore | Roster depth | $7K to $11K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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