How much does Kai Rios make in NIL?
Tight End · Michigan State Spartans · Big Ten
Rios is a redshirt senior tight end from Rock Island, Illinois who transferred to Michigan State from Indiana State in the summer of 2025. He played nine games as a Spartan and caught a 1 yard touchdown against Maryland in the regular season finale. He started seven games for the Sycamores in 2024 with seven receptions for 61 yards and has appeared in 31 collegiate games.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Kai Rios's NIL value?
As of August 2026, Kai Rios's estimated NIL value falls between $50K and $79K. Kai Rios is a tight end for the Michigan State Spartans in the Big Ten. Kai's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Michigan State Spartans |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Michigan State Spartans
Michigan State holds full Big Ten membership and the media revenue that comes with it, but its football NIL market is smaller than those of the league's headline programs. Very few Spartan players show up in national NIL valuation databases, so most published player figures are estimates built from role and position rather than reported agreements. The program's clearest financial lever is the House settlement: since 2025 the school can share revenue directly with athletes under a cap of roughly $20.5 million in year one that rises each season, a mechanism that does not depend on collective fundraising. Basketball has traditionally been the stronger national brand in East Lansing, which shapes how NIL attention is distributed.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Kai, so the value shown here is a modeled estimate. See how NIL valuations work.
Kai NIL FAQ
How much does Kai Rios make in NIL?
Kai Rios's 2026 estimated NIL value falls between $50K and $79K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Kai's salary or net worth?
No. The figure estimates what Kai could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Kai's net worth. The deals an athlete actually signs can differ from any estimate.
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