How much does Bryson Williams make in NIL?

Wide Receiver · Michigan State Spartans · Big Ten

A redshirt freshman wide receiver out of Canton, Mich., Williams is competing for a spot in the Spartans' two-deep this fall.

ClassRedshirt freshman
Jersey#14
2026 roleRotation / two-deep candidate
HometownCanton, Mich.
Estimated 2026 NIL valuation
$51K to $80K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Bryson Williams's NIL value?

As of August 2026, Bryson Williams's estimated NIL value falls between $51K and $80K. Bryson Williams is a wide receiver for the Michigan State Spartans in the Big Ten. Bryson's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionWide Receiver
SchoolMichigan State Spartans
ConferenceBig Ten
LevelNCAA Division I (Power conference)

NIL at Michigan State Spartans

Michigan State holds full Big Ten membership and the media revenue that comes with it, but its football NIL market is smaller than those of the league's headline programs. Very few Spartan players show up in national NIL valuation databases, so most published player figures are estimates built from role and position rather than reported agreements. The program's clearest financial lever is the House settlement: since 2025 the school can share revenue directly with athletes under a cap of roughly $20.5 million in year one that rises each season, a mechanism that does not depend on collective fundraising. Basketball has traditionally been the stronger national brand in East Lansing, which shapes how NIL attention is distributed.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bryson, so the value shown here is a modeled estimate. See how NIL valuations work.

Bryson NIL FAQ

How much does Bryson Williams make in NIL?

Bryson Williams's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Bryson's salary or net worth?

No. The figure estimates what Bryson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Bryson's net worth. The deals an athlete actually signs can differ from any estimate.

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