Indiana Hoosiers NIL valuations
97 athletes · Big Ten · estimated ranges as of August 2026
Indiana's NIL profile jumped with its football breakthrough under coach Curt Cignetti, whose 2024 team reached the College Football Playoff. The program has since spent at a level unusual for a school long defined by basketball. A 2026 roster review recorded a reported payment of about $2.5 million for quarterback Josh Hoover, the transfer who arrived from TCU, and a valuation around $1.5 million for star left tackle Carter Smith, figures that place Indiana's top football earners alongside those at traditional powers. Big Ten media revenue underwrites the direct payments now allowed under the House settlement, capped near $20.5 million department-wide in year one and rising annually, with third-party collective deals continuing on top of school money.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Josh Hoover | Quarterback | Redshirt senior | Star / headline name | $2M to $3.1M |
| Carter Smith | Offensive Lineman | Redshirt senior | Star / headline name | $1.2M to $1.9M |
| Chiddi Obiazor | Edge Rusher | Redshirt junior | Projected starter | $1.2M to $1.9M |
| Tobi Osunsanmi | Edge Rusher | Redshirt senior | Projected starter | $1.2M to $1.9M |
| Mario Landino | Defensive Lineman | Junior | Projected starter | $1.2M to $1.9M |
| Tyrique Tucker | Defensive Lineman | Redshirt senior | Star / headline name | $924K to $1.4M |
| Charlie Becker | Wide Receiver | Junior | Star / headline name | $714K to $1.1M |
| Nick Marsh | Wide Receiver | Junior | Star / headline name | $580K to $906K |
| Rolijah Hardy | Linebacker | Junior | Star / headline name | $264K to $413K |
| Josh Burnham | Edge Rusher | Redshirt senior | Projected starter | $144K to $225K |
| Jamari Sharpe | Cornerback | Redshirt senior | Projected starter | $140K to $219K |
| Daniel Ndukwe | Edge Rusher | Junior | Projected starter | $136K to $213K |
| Preston Zachman | Safety | Redshirt senior | Projected starter | $124K to $194K |
| Byron Baldwin Jr. | Safety | Sophomore | Projected starter | $120K to $188K |
| A.J. Harris | Cornerback | Senior | Projected starter | $120K to $188K |
| Tyler Morris | Wide Receiver | Redshirt senior | Projected starter | $120K to $188K |
| Turbo Richard | Running Back | Junior | Projected starter | $116K to $181K |
| Ryland Gandy | Cornerback | Redshirt senior | Projected starter | $116K to $181K |
| Khobie Martin | Running Back | Redshirt sophomore | Projected starter | $116K to $181K |
| Tyler Cherry | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $112K to $175K |
| Isaiah Jones | Linebacker | Redshirt senior | Projected starter | $112K to $175K |
| Drew Evans | Offensive Lineman | Redshirt senior | Projected starter | $112K to $175K |
| Andrew Barker | Tight End | Redshirt freshman | Projected starter | $112K to $175K |
| Amare Ferrell | Safety | Senior | Projected starter | $108K to $169K |
| Grant Wilson | Quarterback | Graduate | Rotation / two-deep candidate | $108K to $169K |
| Brock Schott | Tight End | Redshirt freshman | Projected starter | $104K to $163K |
| Joe Brunner | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Bray Lynch | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Adedamola Ajani | Offensive Lineman | Redshirt sophomore | Projected starter | $96K to $150K |
| Nico Radicic | Kicker | Redshirt junior | Projected starter | $70K to $109K |
| Billy Gowers | Punter | Sophomore | Projected starter | $52K to $81K |
| Quentin Clark | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $50K to $79K |
| Keishaun Calhoun | Edge Rusher | Redshirt freshman | Rotation / two-deep candidate | $50K to $79K |
| Carson Williams | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $49K to $76K |
| Lebron Bond | Wide Receiver | Sophomore | Rotation / two-deep candidate | $49K to $76K |
| Shazz Preston | Wide Receiver | Redshirt senior | Rotation / two-deep candidate | $49K to $76K |
| Davion Chandler | Wide Receiver | Sophomore | Rotation / two-deep candidate | $47K to $74K |
| Seaonta Stewart Jr. | Safety | Redshirt freshman | Rotation / two-deep candidate | $46K to $73K |
| Quan Sanks | Safety | Junior | Rotation / two-deep candidate | $46K to $73K |
| PJ Nelson | Linebacker | Redshirt freshman | Rotation / two-deep candidate | $46K to $73K |
| Kyler Garcia | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $46K to $71K |
| Tyrone Burrus Jr. | Edge Rusher | Redshirt freshman | Rotation / two-deep candidate | $46K to $71K |
| Jaylen Bell | Cornerback | Sophomore | Rotation / two-deep candidate | $45K to $70K |
| Lee Beebe Jr. | Running Back | Redshirt senior | Rotation / two-deep candidate | $44K to $69K |
| Jeff Utzinger | Linebacker | Redshirt senior | Rotation / two-deep candidate | $44K to $69K |
| Joe Hjelle | Defensive Lineman | Redshirt senior | Rotation / two-deep candidate | $43K to $68K |
| Matt Marek | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $42K to $66K |
| Jacob Bell | Quarterback | Redshirt freshman | Roster depth | $42K to $65K |
| Kaiden Turner | Linebacker | Redshirt senior | Rotation / two-deep candidate | $42K to $65K |
| Drew Clausen | Long Snapper | Graduate | Projected starter | $42K to $65K |
| Jhrevious Hall | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $42K to $65K |
| Evan Parker | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $42K to $65K |
| Blake Thiry | Tight End | Redshirt freshman | Rotation / two-deep candidate | $41K to $64K |
| Garrett Reese | Safety | Sophomore | Rotation / two-deep candidate | $40K to $63K |
| Baylor Wilkin | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $40K to $63K |
| Austin Leibfried | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $40K to $63K |
| Paddy McAteer | Kicker | Redshirt senior | Rotation / two-deep candidate | $25K to $39K |
| Quinn Warren | Kicker | Junior | Rotation / two-deep candidate | $25K to $39K |
| Zacharey Smith | Cornerback | Redshirt freshman | Roster depth | $22K to $34K |
| Sean Cuono | Running Back | Redshirt freshman | Roster depth | $22K to $34K |
| Jayreon Campbell | Running Back | Freshman | Roster depth | $21K to $33K |
| Kevontay Hugan | Edge Rusher | Freshman | Roster depth | $21K to $33K |
| Ronelle Johnson | Edge Rusher | Freshman | Roster depth | $21K to $33K |
| Parker Elmore | Tight End | Freshman | Roster depth | $19K to $30K |
| Jacob Savage | Linebacker | Freshman | Roster depth | $19K to $30K |
| Kasmir Hicks | Cornerback | Freshman | Roster depth | $19K to $30K |
| Myles Kendrick | Wide Receiver | Redshirt freshman | Roster depth | $19K to $30K |
| Blake Smythe | Defensive Lineman | Freshman | Roster depth | $19K to $30K |
| Gabe Hill | Defensive Lineman | Freshman | Roster depth | $19K to $30K |
| Kortez Rupert | Wide Receiver | Freshman | Roster depth | $18K to $29K |
| Jamar Owens | Safety | Freshman | Roster depth | $18K to $29K |
| Henry Ohlinger | Linebacker | Freshman | Roster depth | $18K to $29K |
| Trevor Gibbs | Tight End | Freshman | Roster depth | $18K to $29K |
| Amari Kamara | Linebacker | Redshirt freshman | Roster depth | $18K to $29K |
| Sam Lindsey | Long Snapper | Redshirt junior | Rotation / two-deep candidate | $18K to $29K |
| Rodney White | Defensive Lineman | Freshman | Roster depth | $18K to $29K |
| Cam McHaney | Defensive Lineman | Freshman | Roster depth | $18K to $29K |
| D'Montae Tims | Safety | Freshman | Roster depth | $18K to $28K |
| Kaden McConnell | Linebacker | Redshirt sophomore | Roster depth | $18K to $28K |
| Sam Simpson | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Ja'Dyn Williams | Linebacker | Freshman | Roster depth | $17K to $26K |
| Maverick Geske | Quarterback | Redshirt freshman | Roster depth | $16K to $24K |
| Ben Novak | Offensive Lineman | Freshman | Roster depth | $15K to $24K |
| CJ Scifres | Offensive Lineman | Freshman | Roster depth | $15K to $23K |
| Jackson Wasserstrom | Wide Receiver | Redshirt senior | Roster depth | $8K to $12K |
| Cade Kaiser | Wide Receiver | Redshirt freshman | Roster depth | $8K to $12K |
| Jackson Tolle | Long Snapper | Freshman | Roster depth | $8K to $12K |
| Clay Conner | Safety | Redshirt junior | Roster depth | $7K to $11K |
| Heath Kizer | Safety | Redshirt sophomore | Roster depth | $7K to $11K |
| Hunter Stroud | Wide Receiver | Redshirt freshman | Roster depth | $7K to $11K |
| Lincoln Murff | Cornerback | Redshirt junior | Roster depth | $7K to $11K |
| Bruno Massel IV | Wide Receiver | Redshirt freshman | Roster depth | $7K to $11K |
| Clayton Allen | Linebacker | Redshirt junior | Roster depth | $6K to $10K |
| Anthony Chung | Safety | Redshirt junior | Roster depth | $6K to $9K |
| Chance Johnson | Offensive Lineman | Redshirt freshman | Roster depth | $6K to $9K |
| Bryce Taylor | Kicker | Redshirt freshman | Roster depth | $4K to $6K |
| Josh Placzek | Kicker | Redshirt sophomore | Roster depth | $4K to $6K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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