How much does Bruno Massel IV make in NIL?
Wide Receiver · Indiana Hoosiers · Big Ten
Bruno Massel IV is a redshirt freshman wide receiver from Elmhurst, Illinois, who joined Indiana as a walk-on after playing quarterback at York High School. He passed for 1,685 yards and 11 touchdowns and rushed for 1,248 yards and 18 touchdowns as a senior, helping York to a Class 8A state runner-up finish. He also lettered in track and field.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Bruno Massel IV's NIL value?
As of August 2026, Bruno Massel IV's estimated NIL value falls between $7K and $11K. Bruno Massel IV is a wide receiver for the Indiana Hoosiers in the Big Ten. Bruno's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Indiana Hoosiers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Indiana Hoosiers
Indiana's NIL profile jumped with its football breakthrough under coach Curt Cignetti, whose 2024 team reached the College Football Playoff. The program has since spent at a level unusual for a school long defined by basketball. A 2026 roster review recorded a reported payment of about $2.5 million for quarterback Josh Hoover, the transfer who arrived from TCU, and a valuation around $1.5 million for star left tackle Carter Smith, figures that place Indiana's top football earners alongside those at traditional powers. Big Ten media revenue underwrites the direct payments now allowed under the House settlement, capped near $20.5 million department-wide in year one and rising annually, with third-party collective deals continuing on top of school money.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bruno, so the value shown here is a modeled estimate. See how NIL valuations work.
Bruno NIL FAQ
How much does Bruno Massel IV make in NIL?
Bruno Massel IV's 2026 estimated NIL value falls between $7K and $11K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Bruno's salary or net worth?
No. The figure estimates what Bruno could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Bruno's net worth. The deals an athlete actually signs can differ from any estimate.
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