How much does Billy Gowers make in NIL?
Punter · Indiana Hoosiers · Big Ten
Gowers is a sophomore punter from Melbourne, Australia, who transferred to Indiana from Hawaii in January 2026. He played five seasons of professional Australian rules football in the AFL before training with Prokick Australia and converting to American football. In his first college season in 2025 he averaged 46.2 yards on 49 punts, ranking 10th nationally, with 18 kicks traveling more than 50 yards and a long of 67. He arrives to replace departing Hoosiers punter Mitch McCarthy.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Billy Gowers's NIL value?
As of August 2026, Billy Gowers's estimated NIL value falls between $52K and $81K. Billy Gowers is a punter for the Indiana Hoosiers in the Big Ten. Billy has about 18K followers across social media, led by 18K on Instagram, a core driver of football NIL value. Billy's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Punter |
| School | Indiana Hoosiers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Billy's social media following
Billy's public social presence is about ~18K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Indiana Hoosiers
Indiana's NIL profile jumped with its football breakthrough under coach Curt Cignetti, whose 2024 team reached the College Football Playoff. The program has since spent at a level unusual for a school long defined by basketball. A 2026 roster review recorded a reported payment of about $2.5 million for quarterback Josh Hoover, the transfer who arrived from TCU, and a valuation around $1.5 million for star left tackle Carter Smith, figures that place Indiana's top football earners alongside those at traditional powers. Big Ten media revenue underwrites the direct payments now allowed under the House settlement, capped near $20.5 million department-wide in year one and rising annually, with third-party collective deals continuing on top of school money.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Billy, so the value shown here is a modeled estimate. See how NIL valuations work.
Billy NIL FAQ
How much does Billy Gowers make in NIL?
Billy Gowers's 2026 estimated NIL value falls between $52K and $81K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Billy's salary or net worth?
No. The figure estimates what Billy could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Billy's net worth. The deals an athlete actually signs can differ from any estimate.
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