How much does Carter Smith make in NIL?

What is Carter Smith's NIL value?

As of August 2026, Carter Smith's estimated NIL value falls between $1.2M and $1.9M. Carter Smith is a offensive lineman for the Indiana Hoosiers in the Big Ten. Carter has about 13K followers across social media, led by 13K on Instagram, a core driver of football NIL value. Carter's figure is a modeled estimate based on audience, on-field role, market and sport.

Carter's social media following

Carter's public social presence is about ~13K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Indiana Hoosiers

Indiana's NIL profile jumped with its football breakthrough under coach Curt Cignetti, whose 2024 team reached the College Football Playoff. The program has since spent at a level unusual for a school long defined by basketball. A 2026 roster review recorded a reported payment of about $2.5 million for quarterback Josh Hoover, the transfer who arrived from TCU, and a valuation around $1.5 million for star left tackle Carter Smith, figures that place Indiana's top football earners alongside those at traditional powers. Big Ten media revenue underwrites the direct payments now allowed under the House settlement, capped near $20.5 million department-wide in year one and rising annually, with third-party collective deals continuing on top of school money.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Carter, so the value shown here is a modeled estimate. See how NIL valuations work.

Carter NIL FAQ