How much does Ulavai Fetuli make in NIL?

Defensive Lineman · BYU Cougars · Big 12

Fetuli is a redshirt freshman defensive tackle listed out of Laie, Hawaii, who played high school football at La Habra in California. He was a three-star prospect rated among the better defensive linemen in California and was named 2024 Epsilon League Defensive Player of the Year, choosing BYU over Cal and San Diego State. He also played basketball and golf. He redshirted in 2025 and is now listed at 285 pounds.

ClassRedshirt freshman
Jersey#99
2026 roleRotation / two-deep candidate
HometownLaie, Hawaii
Estimated 2026 NIL valuation
$39K to $61K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Ulavai Fetuli's NIL value?

As of August 2026, Ulavai Fetuli's estimated NIL value falls between $39K and $61K. Ulavai Fetuli is a defensive lineman for the BYU Cougars in the Big 12. Ulavai's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Lineman
SchoolBYU Cougars
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at BYU Cougars

BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ulavai, so the value shown here is a modeled estimate. See how NIL valuations work.

Ulavai NIL FAQ

How much does Ulavai Fetuli make in NIL?

Ulavai Fetuli's 2026 estimated NIL value falls between $39K and $61K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Ulavai's salary or net worth?

No. The figure estimates what Ulavai could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ulavai's net worth. The deals an athlete actually signs can differ from any estimate.

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