How much does Walker Lyons make in NIL?
Tight End · BYU Cougars · Big 12
Lyons is a projected starting tight end for BYU after transferring from USC, where he caught 20 passes for 223 yards in 2025. The Folsom, California native is among the most-followed players on BYU's roster with more than 100,000 followers on both Instagram and TikTok.
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What is Walker Lyons's NIL value?
Walker Lyons is a tight end for the BYU Cougars in the Big 12. Walker has about 211K followers across social media, led by 110K on TikTok, a core driver of football NIL value. Walker's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Tight End |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Walker's social media following
| Platform | Followers (approx.) |
|---|---|
| ~101K | |
| TikTok | ~110K |
That's about 211K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Brandon Booker (Linebacker, SMU Mustangs)
- Naeem Burroughs (Wide Receiver, Clemson Tigers)
- Kaiden Prothro (Tight End, Georgia Bulldogs)
- Dijon Johnson (Cornerback, Florida Gators)
Walker NIL FAQ
How much does Walker Lyons make in NIL?
Walker Lyons's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Walker Lyons's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Walker has about 211K followers across social media.
What team does Walker Lyons play for?
Walker Lyons plays tight end for the BYU Cougars in the Big 12.
Does Walker Lyons have NIL deals?
The number shown is an estimate of Walker's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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