How much does Ricky Johnson make in NIL?
Wide Receiver · Utah Utes · Big 12
Johnson is a sophomore wide receiver from Warner Robins, Georgia who arrives from Mississippi State, where he played in all 13 games in 2025 with one start and three catches for 17 yards. His first career start came against Texas on Oct. 25. At Houston County High he finished with the second most receiving yards in school history in a season at 1,213 and 118 career receptions for 2,053 yards. He competes for rotation snaps at Utah.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ricky Johnson's NIL value?
As of August 2026, Ricky Johnson's estimated NIL value falls between $52K and $81K. Ricky Johnson is a wide receiver for the Utah Utes in the Big 12. Ricky has about 31K followers across social media, led by 31K on Instagram, a core driver of football NIL value. Ricky's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Ricky's social media following
Ricky's public social presence is about ~31K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ricky, so the value shown here is a modeled estimate. See how NIL valuations work.
Ricky NIL FAQ
How much does Ricky Johnson make in NIL?
Ricky Johnson's 2026 estimated NIL value falls between $52K and $81K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ricky's salary or net worth?
No. The figure estimates what Ricky could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ricky's net worth. The deals an athlete actually signs can differ from any estimate.
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