How much does Devon Dampier make in NIL?

What is Devon Dampier's NIL value?

As of August 2026, Devon Dampier's estimated NIL value falls between $592K and $925K. Devon Dampier is a quarterback for the Utah Utes in the Big 12. Devon has about 61K followers across social media, led by 61K on Instagram, a core driver of football NIL value. Devon's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Devon's social media following

Devon's public social presence is about ~61K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Utah Utes

Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Devon NIL FAQ