How much does Kyri Shoels make in NIL?
Wide Receiver · Utah Utes · Big 12
Shoels is a projected starting wide receiver for Utah after transferring from San Jose State, where he caught 59 passes for 768 yards in 2025 and earned All-Mountain West honorable mention.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Kyri Shoels's NIL value?
As of August 2026, Kyri Shoels's estimated NIL value falls between $148K and $231K. Kyri Shoels is a wide receiver for the Utah Utes in the Big 12. Kyri's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Kyri, so the value shown here is a modeled estimate. See how NIL valuations work.
Kyri NIL FAQ
How much does Kyri Shoels make in NIL?
Kyri Shoels's 2026 estimated NIL value falls between $148K and $231K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Kyri's salary or net worth?
No. The figure estimates what Kyri could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Kyri's net worth. The deals an athlete actually signs can differ from any estimate.
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