How much does Lucas Samsula make in NIL?
Defensive Lineman · Utah Utes · Big 12
Samsula is a sophomore defensive lineman from Plano, Texas who arrives from Wyoming, where he played in all 12 games in 2025 and recorded 15 tackles with 1.5 for loss and 1.5 sacks. He arrived in Laramie as a tight end and caught 14 passes for 284 yards and two touchdowns in 2023, including a 75-yard reception. He was a first-team All-District 6-6A tight end at Plano West High before moving to the defensive front.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Lucas Samsula's NIL value?
As of August 2026, Lucas Samsula's estimated NIL value falls between $40K and $63K. Lucas Samsula is a defensive lineman for the Utah Utes in the Big 12. Lucas's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lucas, so the value shown here is a modeled estimate. See how NIL valuations work.
Lucas NIL FAQ
How much does Lucas Samsula make in NIL?
Lucas Samsula's 2026 estimated NIL value falls between $40K and $63K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Lucas's salary or net worth?
No. The figure estimates what Lucas could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Lucas's net worth. The deals an athlete actually signs can differ from any estimate.
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