How much does Cooper Johnson make in NIL?

What is Cooper Johnson's NIL value?

As of August 2026, Cooper Johnson's estimated NIL value falls between $40K and $63K. Cooper Johnson is a offensive lineman for the Ole Miss Rebels in the SEC. Cooper's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Ole Miss Rebels

Ole Miss moved early and aggressively in the NIL era, with the Grove Collective becoming one of the SEC's most active fundraising operations and the football program leaning heavily on the transfer portal to build rosters. That posture made the Rebels competitive with far larger athletic budgets. Since the 2025 House settlement, the school can also pay athletes directly through revenue sharing, up to roughly $20.5 million in year one with annual growth, and SEC media money makes full funding feasible. Baseball is a genuine second pillar in Oxford, with a 2022 national title and strong attendance, though its NIL allocation is small next to football. Most endorsement value comes from the fanbase rather than the small local market.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cooper, so the value shown here is a modeled estimate. See how NIL valuations work.

Cooper NIL FAQ