How much does Liona Lefau make in NIL?

What is Liona Lefau's NIL value?

As of August 2026, Liona Lefau's estimated NIL value falls between $120K and $188K. Liona Lefau is a linebacker for the Colorado Buffaloes in the Big 12. Liona has about 14.5K followers across social media, led by 8.5K on Instagram, a core driver of football NIL value. Liona's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Linebacker
School	Colorado Buffaloes
Conference	Big 12
Level	NCAA Division I (Power conference)

Liona's social media following

Platform	Followers (approx.)
Instagram	~8.5K
X / Twitter	~6K

Follower figures are approximate, as of August 2026.

NIL at Colorado Buffaloes

Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Liona, so the value shown here is a modeled estimate. See how NIL valuations work.

Liona NIL FAQ