How much does Isaac Wilson make in NIL?
Quarterback · Colorado Buffaloes · Big 12
Wilson is Colorado's veteran backup quarterback after transferring from Utah, where he started seven games as a freshman in 2024 and threw for 1,510 yards with 10 touchdowns. He is the younger brother of NFL quarterback Zach Wilson.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Isaac Wilson's NIL value?
As of August 2026, Isaac Wilson's estimated NIL value falls between $288K and $450K. Isaac Wilson is a quarterback for the Colorado Buffaloes in the Big 12. Isaac's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Colorado Buffaloes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Colorado Buffaloes
Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Isaac, so the value shown here is a modeled estimate. See how NIL valuations work.
Isaac NIL FAQ
How much does Isaac Wilson make in NIL?
Isaac Wilson's 2026 estimated NIL value falls between $288K and $450K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Isaac's salary or net worth?
No. The figure estimates what Isaac could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Isaac's net worth. The deals an athlete actually signs can differ from any estimate.
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