How much does Julian Lewis make in NIL?

What is Julian Lewis's NIL value?

As of August 2026, Julian Lewis's estimated NIL value falls between $880K and $1.4M. Julian Lewis is a quarterback for the Colorado Buffaloes in the Big 12. Julian has about 326K followers across social media, led by 204K on Instagram, a core driver of football NIL value. Julian's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Football
Position	Quarterback
School	Colorado Buffaloes
Conference	Big 12
Level	NCAA Division I (Power conference)

Julian's social media following

Platform	Followers (approx.)
Instagram	~204K
TikTok	~63.2K
X / Twitter	~58.3K

Follower figures are approximate, as of August 2026.

NIL at Colorado Buffaloes

Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Julian NIL FAQ