How much does Lance Holtzclaw make in NIL?

What is Lance Holtzclaw's NIL value?

As of August 2026, Lance Holtzclaw's estimated NIL value falls between $120K and $188K. Lance Holtzclaw is a edge rusher for the Utah Utes in the Big 12. Lance has about 5.6K followers across social media, led by 5.6K on Instagram, a core driver of football NIL value. Lance's figure is a modeled estimate based on audience, on-field role, market and sport.

Lance's social media following

Lance's public social presence is about ~5.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Utah Utes

Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lance, so the value shown here is a modeled estimate. See how NIL valuations work.

Lance NIL FAQ