How much does Cayden Boozer make in NIL?

What is Cayden Boozer's NIL value?

As of August 2026, Cayden Boozer's estimated NIL value falls between $598K and $934K. Cayden Boozer is a guard for the Duke Blue Devils in the ACC. Cayden has about 150K followers across social media, led by 150K on Instagram, a core driver of men's basketball NIL value. Cayden's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Cayden's social media following

Cayden's public social presence is about ~150K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Duke Blue Devils

Duke is a basketball blue blood whose NIL economy has historically centered on that sport, but its football program made national news in 2025 by signing transfer quarterback Darian Mensah to a deal widely reported among the largest in college football. Mensah has since moved on to Miami for 2026, which illustrates how quickly NIL rosters turn over. Basketball continues to attract elite talent with substantial deal support, and Duke's private status means little is formally disclosed. Under the House settlement the school can pay athletes directly, subject to the cap that opened around $20.5 million and rises annually, an amount Duke must divide between a nationally prominent basketball program and an increasingly ambitious football operation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Cayden NIL FAQ