How much does Otega Oweh make in NIL?

What is Otega Oweh's NIL value?

As of August 2026, Otega Oweh's estimated NIL value falls between $308K and $481K. Otega Oweh is a guard for the Kentucky Wildcats in the SEC. Otega has about 56K followers across social media, led by 51K on Instagram, a core driver of men's basketball NIL value. Otega's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Men's Basketball
Position	Guard
School	Kentucky Wildcats
Conference	SEC
Level	NCAA Division I (Power conference)

Otega's social media following

Platform	Followers (approx.)
Instagram	~51K
X / Twitter	~5K

Follower figures are approximate, as of August 2026.

NIL at Kentucky Wildcats

Kentucky has restructured for the revenue-sharing era more aggressively than almost any program. In April 2025 it became the first major athletic department to reorganize as a limited liability company, Champions Blue LLC, a holding structure designed to pursue new revenue and manage direct payments to athletes, and it extended its multimedia-rights deal with JMI Sports to help bring NIL operations in-house. Men's basketball remains the flagship and historically commands the largest share of Kentucky's NIL resources, though football spending has grown in the SEC arms race. House settlement payments are subject to the standard cap, roughly $20.5 million department-wide in the first year with annual increases, and third-party deals continue alongside the school's new corporate machinery.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Otega NIL FAQ