How much does Jojo Phillips make in NIL?

What is Jojo Phillips's NIL value?

As of August 2026, Jojo Phillips's estimated NIL value falls between $120K and $188K. Jojo Phillips is a wide receiver for the BYU Cougars in the Big 12. Jojo has about 4.6K followers across social media, led by 4.6K on Instagram, a core driver of football NIL value. Jojo's figure is a modeled estimate based on audience, on-field role, market and sport.

Jojo's social media following

Jojo's public social presence is about ~4.6K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at BYU Cougars

BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jojo, so the value shown here is a modeled estimate. See how NIL valuations work.

Jojo NIL FAQ