How much does J'Koby Williams make in NIL?
Running Back · Texas Tech Red Raiders · Big 12
A junior running back out of Beckville, Texas, Williams is on the Texas Tech Red Raiders' 2026 football roster and is projected to play a key role for the Red Raiders in 2026.
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What is J'Koby Williams's NIL value?
J'Koby Williams is a running back for the Texas Tech Red Raiders in the Big 12. J'Koby has about 7K followers across social media, led by 7K on Instagram, a core driver of football NIL value. J'Koby's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
J'Koby's social media following
| Platform | Followers (approx.) |
|---|---|
| ~7K |
That's about 7K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Justyn Martin (Quarterback, Ohio State Buckeyes)
- Karle "KJ" Lacey Jr. (Quarterback, Texas Longhorns)
- London Simmons (Defensive Lineman, Alabama Crimson Tide)
- Carter Smith (Quarterback, Wisconsin Badgers)
J'Koby NIL FAQ
How much does J'Koby Williams make in NIL?
J'Koby Williams's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is J'Koby Williams's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. J'Koby has about 7K followers across social media.
What team does J'Koby Williams play for?
J'Koby Williams plays running back for the Texas Tech Red Raiders in the Big 12.
Does J'Koby Williams have NIL deals?
The number shown is an estimate of J'Koby's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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