How much does J'Koby Williams make in NIL?
Running Back · Texas Tech Red Raiders · Big 12
Williams is a junior running back out of Beckville, Texas who led Texas Tech with 1,525 all-purpose yards in 2025. He carried 155 times for 868 yards and six touchdowns while catching 35 passes for 388 yards and two more scores, averaging 108.9 all-purpose yards per game. His outings included 135 rushing yards and a touchdown against Kansas State and 116 receiving yards versus Oregon State. He was named a semifinalist for the Paul Hornung Award and returns as the Red Raiders' lead back.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is J'Koby Williams's NIL value?
As of August 2026, J'Koby Williams's estimated NIL value falls between $136K and $213K. J'Koby Williams is a running back for the Texas Tech Red Raiders in the Big 12. J'Koby has about 7K followers across social media, led by 7K on Instagram, a core driver of football NIL value. J'Koby's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
J'Koby's social media following
J'Koby's public social presence is about ~7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for J'Koby, so the value shown here is a modeled estimate. See how NIL valuations work.
J'Koby NIL FAQ
How much does J'Koby Williams make in NIL?
J'Koby Williams's 2026 estimated NIL value falls between $136K and $213K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that J'Koby's salary or net worth?
No. The figure estimates what J'Koby could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not J'Koby's net worth. The deals an athlete actually signs can differ from any estimate.
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