How much does Howard Sampson make in NIL?

What is Howard Sampson's NIL value?

As of August 2026, Howard Sampson's estimated NIL value falls between $1.2M and $1.9M. Howard Sampson is a offensive lineman for the Texas Tech Red Raiders in the Big 12. Howard has about 20K followers across social media, led by 20K on Instagram, a core driver of football NIL value. Howard's figure is a modeled estimate based on audience, on-field role, market and sport.

Howard's social media following

Howard's public social presence is about ~20K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Howard, so the value shown here is a modeled estimate. See how NIL valuations work.

Howard NIL FAQ